Ulevus

13/04/2026

When you think of African-centered design, what comes to mind?

Humans, familiar patterns and shapes, old African artifacts, and earth-tone structure and interior design?

Going beyond human-centered design to explore African-centered design as an inclusive and solution-driven concept within the global space.

Join us for a conversation with a diverse panel of designers with specialized areas of expertise who are ready to share effective techniques in applying Human-Centered Design within the African context and the diverse lived experiences of Africans around the world.

Bine MOUKOURI Moukuri is a creative entrepreneur based in Cameroon, founder of JUJUMAKE. He develops visual worlds and campaigns that connect culture, technology, and storytelling.

Taurai Valerie Mtake is an award-winning Zimbabwean designer and visual communicator, currently based in Sweden. Specializing in typography and identity design.

Yaw Ofosu-Asare, PhD is a Ghanaian designer, researcher, author, and educator based in Australia, recognized for his pioneering work in decolonial design and African futures.

Tacai Dryden is a Mental Health Designer, mindfulness teacher, and multidisciplinary creative based in the United States, where he develops innovative approaches that place human connection, emotion, and awareness at the center of experiences.

Beyond Human-Centered Design: Rethinking African-Centered Design through Lived Experience

Don’t miss this thoughtful exchange.

🗓 Date: Thursday, May 7th, 2026
⏰ Time: 4 pm West African Time
📍 Location: Live on Google Meet

🎟️ Register here: https://luma.com/wbwvyycj
🔗 Register now: https://luma.com/wbwvyycj

09/04/2026

Nous ouvrons un espace pour une nouvelle génération de créatifs prêts à grandir avec nous.

Chez ULEVUS, nous voyons le travail créatif comme bien plus que de l’exécution — c’est une manière de penser, de résoudre des problèmes et de construire des marques avec intention.

Ce stage est une opportunité de travailler sur des projets concrets, de développer votre regard et d’évoluer au sein d’un environnement collaboratif et exigeant.

Si vous êtes curieux(se), engagé(e) et prêt(e) à relever de nouveaux défis, nous serons ravis de découvrir votre profil.

Envoyez-nous votre CV à l’adresse ci-dessous.
Email: [email protected]

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We’re opening up space for a new wave of creatives ready to grow with us.

At ULEVUS, we see creative work as more than ex*****on — it’s a way of thinking, solving problems, and building brands with intention.

This internship is an opportunity to work on real projects, develop your perspective, and grow within a collaborative and demanding environment.
If you’re curious, committed, and ready to take on new challenges, we’d love to discover your profile.

Send us your CV to the email address below.
Email: [email protected]

30/03/2026

At ULEVUS, we’ve learned something over time…
sometimes the most important thing you can do is pause and listen.

Not to trends. Not to assumptions.
But to people.

We’ve felt the frustration of seeing great ideas fail — not because they weren’t beautiful, but because they weren’t understood.

That’s why we don’t rush into design anymore.
We start with understanding.

Because behind every brand, every product, every decision… there’s a human being trying to solve human problems.

We shared our thoughts on why market research should always come first.

Read the full article: 👇

https://www.linkedin.com/pulse/why-market-research-first-design-step-last-ulevus-zub1f/?trackingId=M2a9SiAzSEuaIwzda%2Byjgg%3D%3D

https://ulevus.com/ideas/why-market-research-is-the-first-design-step-not-the-last

23/03/2026

Brand is an operating system.

Over the years, I have noticed a recurring pattern.

Many people still think of branding as visuals — a logo, some colors, something that “looks good.”

Brand is how a business works and grow.
It’s the system behind every decision, every interaction, every experience.

And design?
Design is how that system becomes visible.

This is the mindset we bring into every project we take on at ULEVUS.

Before we design anything, we always ask:
•⁠ ⁠Where is this business today?
•⁠ ⁠Who are they really trying to reach?
•⁠ ⁠What space do they occupy in the market?
•⁠ ⁠And more importantly, where are they trying to go?

Because if we don’t answer those questions first, then design becomes guesswork.

We spoke to the founder of a water brand whose goal was simply to capture 1% of the market.
On the surface, it sounded like a design project.

But it wasn’t.

It was a strategy problem.

We had to understand their audience, their competition, and where they could truly stand out.
Only after that did design come in, not as decoration, but as a way to express that clarity and core business goal.

That experience, like many others, keeps reinforcing something I strongly believe:

Brand is not just what people see.
It’s what guides how a business operates.

And design, when done right, becomes a powerful tool, not just to make things look good, but to make businesses clearer, stronger, and more competitive.

So if you’re thinking about branding, I’d encourage you to think beyond visuals.

Because the real value is not in what your brand looks like.

It’s in how well it works.

05/03/2026

Creativity is your birthright. 💡

Every one of us is born with the ability to create. Creativity does not only pertain to art and can come in many forms.

Create something significant that inspires, solves, and changes others.

When was the last time you put your fears aside, followed your dreams, and created something meaningful?

19/01/2026

We’re excited to welcome Vitgo to the ULEVUS client roster.

Over the past months, the team at Vitgo has been building user-friendly technological solutions designed to simplify everyday life. As a super app, Vitgo is redefining convenience, accessibility, and innovation across multiple touch points.

Our partnership is focused on helping Vitgo fully express the strength of their vision through thoughtful brand strategy and digital experiences.

06/12/2025

No One Leaves Clean by Yaw Ofosu-Asare is now in bookshops across Europe and Australia, with North America coming soon.

You can search it on Google, or buy directly here:
https://lnkd.in/gfXjD9dx

If the story resonates, please ask your school or university library to obtain a copy and help it reach a wider audience.

17/11/2025

07/11/2025

The most powerful moments are often quiet when people across continents pause to speak, listen, and remember why they create. Africa Re/Designs Prelude brought together voices from Uganda, Ghana, and Cameroon to ask what it means to design from Africa, not for Africa. What emerged was care, truth, and a deep sense that design is already happening everywhere in gestures, in memory, in community.

Our creative director Arnold Sigala presented on CREATIVE PRACTICE, ENTREPRENEURSHIP, AND CULTURAL LEADERSHIP.

We are grateful to everyone who joined and contributed. This roundtable, supported by the Design History Society brought together:

Curated by Yaw Ofosu-Asare

Watch the recording: https://lnkd.in/gZBsvGJH

06/11/2025

Our clients say really nice things about us.

Purpose was built as a platform where solopreneurs feel seen, supported, and celebrated.

At ULEVUS, we started with listening. Through on-ground research and conversations with startup founders, we uncovered the real stories of visibility struggles, funding gaps, and the relentless drive of entrepreneurs.

Delivering on the vision required a complete positioning with a new name and brand identity.

Here’s what we did:

→ Brand Naming
→ Market Research
→ Communication Strategy
→ Brand Foundation
→ Verbal Identity
→ Brand Messaging and Tone of Voice
→ Visual Identity
→ Brand Guidelines
→ Design Implementation
→ Internal Strategy Activation

See the work: https://ulevus.com/work/purpose

ULEVUS

29/10/2025

The Douala Cambridge International School (DCIS), a leading private school in Douala, Cameroon, is committed to providing premium education to its students.

Our goal? Simplicity without sacrifice. We designed a high-functioning platform that:
- Streamlines workflows for every user
- Enhances communication between staff and parents
- Supports DCIS’s mission of academic excellence

Thanks to our partners at Lewa for collaborating with us to bring this vision to life!

Check out the full case study here: https://ulevus.com/work/doualacambridgeinternationalschool