PR/TICULAR

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PR/TICULAR

Zurich's newest "glocal" boutique PR agency for out-of-the-box story-telling and buzz creation.

17/12/2025

Rituals expands its Private Collection with four new home fragrances inspired by the awakening of spring. Cashmere Rose, Hibiscus Dream, Velvet Oudh, and Mystic Cedar bring fresh, sophisticated atmospheres to every room, turning your home into a sanctuary of harmony and emotion.

With Rituals’ innovative Scent Zoning concept, you can layer fragrances to create bespoke moods with invigorating notes to start the day or calming accords to welcome the evening.

05/11/2025

TAG Heuer celebrates a new chapter in innovation with the TAG Heuer Connected Calibre E5, the fifth generation of its avant-garde luxury smartwatch. Blending Swiss craftsmanship with advanced digital performance, the Calibre E5 embodies precision, versatility, and the pursuit of excellence in every detail.

To mark this launch, TAG Heuer partners with New Balance for the TAG Heuer Connected Calibre E5 40MM x New Balance Edition and the FuelCell SuperComp Elite v5 running shoes. This collaboration unites Swiss watchmaking mastery with athletic innovation, created for those who move with purpose and strive for progress every day.

Lace up. Strap in. Run your plan. Performance begins with precision.

20/10/2025

Meet the new POREfessional foundation designed to transform your routine. With 40 versatile shades, this pore-loving formula delivers smoothing, blurring, and long-lasting wear - all while caring for your skin.
Lightweight yet buildable, it creates a natural-matte finish that stays flawless from morning to night. Discover the foundation of your dreams 💖

31/07/2025

PR/TICULAR is proud to be managing the international PR and Communications for Bernina Gran Turismo.

Racing with attitude. Since 2014, the Bernina Gran Turismo has stood for authentic motorsport culture in the heart of the Alps - in the footsteps of the legendary races of 1929/30. A project between tradition and the future.

The prestigious classic car race will once again ascend the legendary mountain pass between Poschiavo and St. Moritz at 2,300 metres, marking a century since the roads of Graubünden first welcomed drivers.

From 18–21 September 2025, drivers and classic car enthusiasts will experience a motorsport revival that breathes history and celebrates both tradition and craftsmanship.

In true Bernina Gran Turismo spirit, every hand-tuned engine, every worn leather seat, and every sign of patina tells a unique and authentic story.

29/07/2025

Uncomplicated, casual and open to everyone, the new restaurant “Fö & Flamma dal Barun” is the vision of Krone - Säumerei am Inn's top chef James Baron and his wife Natacha. It offers a contemporary take on Alpine grill cuisine. The “Fö & Flamma” team is now welcoming guests to its new restaurant, located opposite the Krone in La Punt. Open daily from 7:30 am, the restaurant boasts its own bakery, a spacious terrace and a commitment to providing top-quality food and service.

It's a place to arrive, linger and enjoy, whether you're enjoying an espresso and a freshly baked croissant in the morning, a fine lunch dish in the afternoon or freshly prepared specialities in the evening. At the new, modern “Fö & Flamma dal Barun”, culinary tradition meets creative reinterpretation. In a deliberately relaxed atmosphere, and on the sheltered terrace during the warmer months, grilled dishes with an Alpine twist are reimagined in an honest, minimalist and aromatic way.

        

23/07/2025

Blending architectural boldness with crystal craftsmanship, Lalique collaborates with visionary architect Rudy Ricciotti to bring Edificio to life – a sculptural vase inspired by his latest Parisian landmark.

A limited edition of 50 numbered pieces, Edificio celebrates the fusion of materials and exceptional craftsmanship. The design pays homage to the dynamic concrete lines of Ricciotti’s architecture, translated into luminous crystal reliefs.

Edificio is a dialogue of weight and transparency, solidity and lightness – an artwork where architecture becomes pure art.

Discover Edificio in the Lalique Art collection.

 

       

21/07/2025

KRUG reveals its new Single Ingredient: the Carrot

As part of the iconic Krug in the Kitchen programme, the humble carrot is reimagined by the Krug Ambassades in Switzerland – a celebration of flavour, creativity and individuality.

Participating chefs include:
Heiko Nieder (The Restaurant, Dolder Grand)
Tanja Grandits (Stucki, Basel)
Dennis Mazza (Aurora, Zurich)
Quentin Philippe (Arakel, Geneva)
Federico Palladino (Osteria Enoteca Cuntitt, Castel San Pietro)
Francesco de Bartolomeis (Le Grand Bellevue, Gstaad)

Each chef pairs their carrot-inspired creation with Krug Grande Cuvée 173ème Édition or Krug Rosé 29ème Édition – elevating the everyday into something truly exceptional. 🥂

ENJOY KRUG RESPONSIBLY

philippe_quentin

18/07/2025

A perfect balance of form and function, the “1er Cru” glass elevates every tasting experience. Red, white, rosé, sweet wines or champagne – its carefully designed silhouette promotes aeration, reveals delicate aromas, and enhances the gesture.

Born from Lalique’s expertise and the vision of Romain Iltis (Best Sommelier of France), “1er Cru” reinvents the art of tasting with style and precision.

Its base is adorned with Lalique’s iconic swallow – a graceful homage to René Lalique’s original drawings.

Available in stores and on Lalique’s official website.

 

         

/TICULAR

17/07/2025

At this year’s Art Basel in Basel, Maison Ruinart unveiled a striking exhibition in collaboration with French-Swiss artist Julian Charrière, as part of its Conversations with Nature program.

Charrière’s poetic works explore the fragile beauty of oceanic ecosystems and the geological memory of the Champagne region. His underwater lithographs - created with pigments from chalk, coral, and limestone - invite us to reflect on our connection with the natural world.

ENJOY RUINART RESPONSIBLY

14/07/2025

Summer kicks off in Mykonos with bold color, good energy, and the launch of the Big Bang Unico Summer 2025.

Against a backdrop of sea and sun, Hublot brought the party to life, joined by Usain Bolt and Mattia Vitale of Meduza, for a celebration where time felt endless.

Drenched in Mediterranean blue and sunset orange, the new Unico captures the spirit of long days, warm nights, and spontaneous moments that define the season. This is summer, the Hublot way: loud, vibrant, and made to move.

11/07/2025

In the heart of the Northern Vosges forests, Villa René Lalique marks a decade of refined art de vivre. Once the home of master glassmaker René Lalique, the villa has been transformed into an exceptional destination where gastronomy, design, and crystal meet in perfect harmony.

To celebrate this milestone, Chef Paul Stradner and pastry chef Jonathan Bunel have crafted a special 10-course anniversary menu – a culinary journey inspired by memories, artistry, and emotion – and the Lalique workshops have created an exclusive collector’s piece: the “Feuilles” tealight holder in a lustrous gold finish, a refined nod to an iconic René Lalique design from 1924.

Menu available until the end of September
10th Anniversary “Feuilles” tealight holder on sale exclusively at Villa René Lalique.

     

       

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