PR/TICULAR

PR/TICULAR Zurich's newest "glocal" boutique PR agency for out-of-the-box story-telling and buzz creation.

We’re delighted to welcome House of Smiles as a new client, leading their PR and Communications in Switzerland. ✨Led by ...
18/06/2026

We’re delighted to welcome House of Smiles as a new client, leading their PR and Communications in Switzerland. ✨

Led by D.D.S. (U.A.E.) Nazanin Böhle, M.Sc. Specialized in Orthodontics, the practice focuses on enhancing what is natural and preserving what is healthy.

Specialising in minimally invasive aesthetic dentistry and orthodontics, House of Smiles offers an alternative to traditional approaches that often rely on removing or reshaping healthy structures. In a world of quick fixes, the practice on Zurich’s Löwenstrasse represents minimal, precise orthodontics and naturally confident smiles. No overcorrection and no shortcuts.

Treating patients of all ages, from children in development through to adults, the practice combines precision, prevention, and personalised care to create healthy, confident smiles that last.

We’re excited to amplify their vision and philosophy, and the smiles that come with it!
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On June 12th, Sephora officially opened its newest store on the iconic Bahnhofstrasse in Zurich. Designed as a highly cu...
12/06/2026

On June 12th, Sephora officially opened its newest store on the iconic Bahnhofstrasse in Zurich. Designed as a highly curated beauty destination, the space invites customers to discover the brands, innovations and trends shaping today’s beauty landscape.

The opening brought together media, VIP guests and influencers for an exclusive preview, with the official ribbon-cutting ceremony led by Björn Überschär, General Manager of Sephora Germany, Switzerland & Scandinavia, and Marko Stankovic, Store Manager of Sephora Bahnhofstrasse.

From global favourites such as Aestura, Yepoda, Summer Fridays and Gisou to sought-after K-beauty brands including Medicube, Biodance and Anua, the new store offers a carefully edited selection designed around discovery, relevance and intention in the heart of Zurich ✨

📍 Bahnhofstrasse 100, 8001 Zurich




Rituals expands its Private Collection with four new home fragrances inspired by the awakening of spring. Cashmere Rose,...
17/12/2025

Rituals expands its Private Collection with four new home fragrances inspired by the awakening of spring. Cashmere Rose, Hibiscus Dream, Velvet Oudh, and Mystic Cedar bring fresh, sophisticated atmospheres to every room, turning your home into a sanctuary of harmony and emotion.

With Rituals’ innovative Scent Zoning concept, you can layer fragrances to create bespoke moods with invigorating notes to start the day or calming accords to welcome the evening.





Adresse

Forchstrasse 55
Zürich
8032

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