Undertone

11/02/2018

We'd like to welcome Tears Recordings to our growing clientele list. We did a few promo videos for their latest release. They all start the same, but if you watch it until the end, you'll see the difference.

‘’One World EP’’ by Steven Shade is out now exclusively on Beatport and includes remixes from Dave Sinner, Jeremy Stott and Vale of Tears.

Download here: https://bit.ly/2zek3CF

10/19/2018

Yes! Our Rude Jude artwork for Ultra Bass Records looks wicked!

10/10/2018

Here's something kinda neat that we made

09/23/2018

09/21/2018

We did a logo redesign for Jhonci, a Tech House DJ from Colombia. Some haters in his local scene made it their mission to ruin his name because he stole the heart of one of their girlfriends. Not liking the after taste of their hatorade, he decided to reinvent himself. He is now going by his full name and has traded Tech House for the more sophisticated sounds of Techno.

Ok so on the outside, the immediate task at hand:
We wanted to make sure that fans of DJ Jhonci would recognize his old alias within the new design. We had to find a way to visually communicate that while at the same time making it look fresh and new to all the promoters that heard bad things from the haters.

Now, let's get a little deeper into the concept behind the symbolism:
This logo represents that even though he has undergone a transformation, DJ Jhonci is still and always will be a part of him. DJ Jhonci put a lot of time into music, and the birth of his new persona Jhon Cifuentes would not have been possible if not for the past experiences of DJ Jhonci.

If you haven't already watched the video in this post, press play to check out the before and after promo video.

09/16/2018

Tonight Soiree RecordsInternational label boss Derrick Thompson, aka Drivetrain is with one of Vancouver's hardest working artists in underground music, Rennie Foster

When assigned this design project, Rennie gave us one bit of info for the artistic direction. He said, "Detroit City Skyline" -- Sounds simple enough on the surface, but skylines, in particular Detroits, are a cliché that symbolize the city's roots in developing House & Techno as we know it today.

So how do you change the tune of a classic cliché into a modern and eye catching work of art that looks really, really good?

Create until you come to a brick wall, reflect & research options, then start over. We did this 4 times, and it took over 8 hours. Luckily there are no hidden fees or add-ons in the services we provide. Our clients love our unlimited revisions and 100% satisfaction guarantee.

09/14/2018

A fully interactive version of our Vale of Tears EPK has been published online now too! This type of press kit is great artists on the rise and feel they are ready for the next level.

Just like all our Press Kits, this can be embedded into a website, shared easily on Social Media and downloaded in PDF version.

09/14/2018

We’ve published a fully functional version of our D-Unity EPK online for anyone that wants to check out the interactive features and do a little clicky clicky for themselves. We publish an online version for all of our Press Kits. It can be embedded into any website easily and as you can see, viewers can download a PDF version and share on social media.

Updates are a breeze, unlike physical copies of your press kit, you never have to worry about a booking agent having an outdated version. Our EPK updates are inexpensive and all minor updates are completed within 12 hours (Mon - Fri)

Message us for more information.

Press Kit & Rider

09/10/2018

You can see this EPK at: http://undertone.work/EPK1

We recently designed an Electronic Press Kit for Techno Powerhouse, D-Unity and we're really pleased with the final product.

Whenever we take on a project of this nature we like to set goals for ourself, even if the cliet doesn't define any unique objectives, we always strive to accomplish something other than just arranging text and images in a layout.

For this design we set out to:

1. Create an interactive EPK without compromising the integrity of a traditional Artist Press Kit.
2. Further strengthen branding by aligning the EPK design to the visual identity of our client's label, Unity Records
3. Use visual imagery in place of text where possible.
4. and as always... Design something that looks really, really good.

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Nailed it.

😎