03/31/2011
Today's cocktail is the Moscow Mule. AKA -MM
The Moscow Mule is quite old. It was invented in 1941 by John G. Martin. J***y M worked for G.F Heublein Brothers Inc. which was a big time spirit and food distributor. Three years prior in 1938, Heublein acquired all the rights to Smirnoff Vodka. They were marketing it as "White Whiskey". The way the MM was marketed early on helped shift people from gin to vodka, and it threw fuel on the fire of the vodka craze in America in the 1950s.
New York Herald Tribune:
The mule was born in Manhattan but "stalled" on the West Coast for the duration. The birthplace of "Little Moscow" was in New York's Chatham Hotel. That was back in 1941 when the first carload of Jack Morgan's C**k 'n' Bull ginger beer was railing over the plains to give New Yorkers a happy surprise... Three friends were in the Chatham bar, one John A. Morgan, known as Jack, president of C**k 'n' Bull Products and owner of the Hollywood C**k 'n' Bull Restaurant; one was John G. Martin, president of G.F. Heublein Brothers Inc. of Hartford, Conn., and the third was Rudolph Kunett, president of the Pierre Smirnoff, Heublein's vodka division. As Jack Morgan tells it, "We three were quaffing a slug, nibbling an hors d'oeuvre and shoving toward inventive genius". Martin and Kunett had their minds on their vodka and wondered what would happen if a two-ounce shot joined with Morgan's ginger beer and the squeeze of a lime. Ice was ordered, limes procured, mugs ushered in and the concoction put together. Cups were raised, the men counted five and down went the first taste. It was good. It lifted the spirit to adventure. Four or five later the mixture was christened the Moscow Mule...
Moscow Mule
1 part vodka
1 part lime
3 parts ginger beer
Mix everything together and serve on the rocks. Typically served in a copper mug but lets be honest any serving vessel will do. Garnish with lime wheel and you can use a mint sprig if you're feeling frisky.