Mount Pleasant Community Art Screen
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The Mount Pleasant Community Art Screen is an outdoor, non-commercial urban screen in Mt Pleasant, in so-called Vancouver, run by grunt gallery.
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A new, outdoor, non-commercial urban screen for Mount Pleasant
grunt gallery has been given the reigns to program content on a new, outdoor, non-commercial urban screen in Mount Pleasant! MPCAS is a 4x7 metre screen located on The Independent building facing the Kingsgate Mall at the intersection of Broadway and Kingsway, Vancouver.
MPCAS inaugural program PLACE: PLACE looks at a changing Mount Pleasant and Vancouver through works by artists, curators and residents who live here, exploring the area's history, its current vitality and its future.
Mount Pleasant was one of Vancouver’s earliest neighbourhoods. It was the place to be in the 1890s, but in 1910 Shaughnessy became the new preferred neighbourhood, and Mount Pleasant fell into decline. Mount Pleasant and Brewery Creek lie close to the Ontario Street dividing line between Vancouver's east and west. Main Street reflected this cultural and class division, with bigger homes to the west and working-class homes to the east. Mount Pleasant's early decline continued for almost 100 years. Its working-class roots made it the place for rental housing and transient tenants, and it became the poorest neighbourhood outside of the downtown east side (DTES). A neighbourhood of immigrants, urban poor and artists created the conditions from which much of Vancouver’s early cultural life grew.
Beginning in the 1990s, Mount Pleasant’s gentrification started to take hold, first through the live/work studio condos that gradually began to appear in the area. In 2010, with the development in the Olympic Village area, serious gentrification began, with many residents evicted from their long-held homes as rents doubled and tripled within a few years. Suddenly the things that had held Mount Pleasant back seemed to be its new selling points—such as its arts community and old heritage buildings—although ironically both became early targets in the gentrification process. Mount Pleasant quickly transformed from one of Vancouver’s cheapest neighbourhoods to one of its most expensive, becoming ground zero for the increasing unaffordability of the city.
