10/13/2026
The Ikea naming conventions use a unique approach. Started by founder Ingvar Kamprad. Kamprad had dyslexia, and found it hard to memorize long strings of numbers for product codes. Using words made the catalog much easier for him to track..50 years of mispronouncing funny words and going strong! Directed by Mark Zibert
Client: IKEA
Campaign: IKEA 50th Anniversary - Rams Nest
Agency: Rethink
Group Creative Director: Geoff Baillie
Group Creative Director: Zachary Bautista
Associate Creative Director/Writer: Justin Santelli
Associate Creative Director/Art Director: Robin Soukvilay
Broadcast Producer: Clare (Cash) Dietrich
Production: SCOUTS HONOUR
Director/DP: Mark Zibert
Co-Director of Photography: Erik Kaskens
Executive Producer: Rita Popielak
Line Producer: Rita Popielak
Editorial: nimiopere
Editor: Raj Ramnauth
Assistant Editor: Dylan
Executive Producer: Jenna Edwards
Colour: alter ego
Colourist: Wade Odlum
Executive Producer: Jane Garrah
VFX & Finishing: Tantrum Studio
Executive Producer: Victoria Holt
Post VFX: Dominik Bochenski
Compositing: Dan Ciacone, Davide Di Santo, Braden Wannamaker, Bala D
Audio: V***r Music
Creative Director: Dustin Anstey
Executive Producer: Kat Stewart
Sound Designer: Kevin Chamberlain
Engineer: Ryan Chalmers
Music Supervision: Telan Wong & Alec Hanham
Casting: Jigsaw Casting Ltd