10/23/2023
Being in is the best skill to have right now… Every other skill set is going to be secondary to creativity;
Artificial Intelligence will take over jobs that involve routine tasks or transactions. But roles which demand creativity will continue to depend on humans. B2B marketing roles for complex products fall in this category. However, the people who are in these marketing roles must be creative. The level of creativity required is much more than designing a new logo.
Companies would do well to hire marketing people who are creative. Test for creativity. Train your existing marketers to be more creative. Being creative in B2B marketing is the new meta skill. Creativity in marketing is one of the few ways to differentiate in B2B. Jack Trout said it best – “differentiate or die“.
More here; https://techietoons.com/how-to-be-creative-in-b2b-marketing/
