08/24/2026
A look behind the brand. 👀
When we first sat down with Rachel from Myomorphic Performance, she already had branding she had been using and elements of it she really liked, especially the moth and butterfly imagery and what it represented: transformation, growth, and change.
But Myomorphic was growing, and Rachel had a bigger vision for where she wanted to take the business. She wanted a brand that felt more aligned with that direction and everything Myomorphic could become.
We started by exploring the idea of transformation, but the more we talked with Rachel and learned about her work, the more we felt there was an opportunity to dig a little deeper.
That’s when Dakota had the idea to look at fascia itself, a huge part of Rachel’s work and the myofascial release therapy she offers, and use its shapes and movement as inspiration for the new identity.
And that’s when it clicked.
Dakota turned that inspiration into an icon that could also become a pattern throughout the brand. It still carries that feeling of movement and transformation Rachel connected with, but now in a way that’s uniquely tied to Myomorphic.
A strong brand should be built to last. In Rachel’s case, the goal wasn’t change for the sake of change. It was creating a more complete identity that could support where Myomorphic is headed.
Swipe through to see how we took Rachel’s vision and built it into a brand designed for what comes next!
Check out Rachel’s work here: https://www.myomorphicperformance.ca
