Scale of Change Film Tour

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Scale of Change Film Tour

The Scale of Change Film Tour is a conservation-driven film tour.

Featuring powerful fly fishing films from across Canada presented by Hooké and the Atlantic Salmon Federation in collaboration with Loop Tackle, YETI and the Palm Festival.

06/02/2026

The Film Tour was proud to collaborate with the Upstream Mixer event in Toronto. The evening was a great success, bringing together an incredible group of people to learn more about Atlantic salmon, the rivers they inhabit, and how accessible salmon fishing can be.

Atlantic salmon are often seen as a mysterious species, and the pursuit of them can sometimes seem intimidating. Events like this provide a great opportunity to share knowledge, break down barriers, and inspire more people to experience this remarkable fish while becoming involved in its conservation.

A sincere thank you to the amazing teams at and for making the event possible, as well as all the partners and attendees who joined us at . The passion, curiosity, and support in the room were truly inspiring, and we look forward to continuing these conversations and growing the Atlantic salmon community together.

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06/01/2026

We're back from our western canadian road trip. What an incredible adventure! Our team just wrapped up an unforgettable journey through Western Canada for the Scale of Change tour. To say our hearts are full of gratitude would be an understatement.

Here is a look back at the highlights of our trip:
First stop - Revelstoke: We kicked things off in style with a super warm first screening at the Yeti Store, in collaboration with Aldo from@thesoflypodcast . The best!
Second stop was at our local retailer, , for a memorable night featuring custom-branded beer brewed just for the occasion by .
We couldn't travel through the West without stopping in Calgary: THE ultimate highlight of the trip! Over 100 people gathered at Festival Hall thanks to the flawless organization of (Canadian Parks and Wilderness Society - Southern Alberta). The energy was amazing, and we fell absolutely in love with the work of poet Audrey Lane Cockett .c, who gave everyone goosebumps.
Last but not least - Canmore: We wrapped up this amazing tour at the , once again surrounded by the fantastic CPAWS team.

A massive THANK YOU to everyone who came out, to our local partners, and to our wonderful Western community. You are carrying the Scale of Change message with so much passion.

Now, on to the next projects... but we’ll be fueling up on the energy from this road trip for a long time to come!

Atlantic Salmon Federation YETI Loop Tackle

05/16/2026

Scale of Change Film Tour Update – Toronto

Toronto, we have one week to go!

The Upstream Mixer: An Atlantic Salmon Rendezvous is happening May 20 from 6–9 p.m. at Reid’s Distillery.

Every angler has a story — the first cast, the one that got away, the moment the river hooked them for good. At the Upstream Mixer, we’re bringing those stories together for an evening of great company, meaningful conversations, and a shared passion for protecting wild Atlantic salmon.

Join , , and .ca to connect with anglers and conservationists from across the East Coast. Whether you’re a seasoned angler or just salmon-curious, there’s a place for you in this community.

🎟️ Get your tickets while you still can: scaleofchange.org

05/07/2026

Another great turnout for the film tour. Thanks to everyone who came out yesterday evening to the store in Ottawa — it was great to see all of you.

Special thanks to Mitch from for hosting the event, and to everyone who helped make this stop another successful screening.

Next stops:
• Antigonish, NS — May 7
• Belfast, ME — May 12
• Cascapedia, QC — May 16
• Toronto, ON — May 20
• Calgary, AB — May 21 & 27
• Revelstoke, BC — May 22
• Canmore, AB — May 29

Can’t wait to see you all on the road at a stop near you.

Tickets available at scaleofchange.org

04/15/2026

The film tour is headed to Saint John’s, Newfoundland this Thursday, April 16th at the Majestic Theatre and we’re almost sold out.

Don’t miss your chance to catch some incredible Canadian films and meet , , , and Fred Campbell. They’ll all be there, each with a featured film sharing their passion for Atlantic salmon and fly fishing 🎥

It’s a great opportunity to come together around a shared love for wild fish and wild rivers—while also supporting the conservation of wild Atlantic salmon.

We’ve also got an awesome raffle lined up, with great gear from , , .ca , , and .

Looking forward to seeing you there!

Tickets at Scaleofchange.org

04/13/2026

Another great week for the film Tour!

This week we’re headed to St. John’s, Newfoundland at the Majestic Theatre in collaboration with . Come watch the premiere of new film 🎥, as he travels to Labrador with his son Hank to share the beauty of this wild place—and the incredible fly fishing it holds for Arctic char and Atlantic salmon.

You won’t want to miss this evening of films. We’ll also have Fred Campbell, Kate Sherin, and Scott Sherin travelling to Newfoundland to present their films.

See you soon!

Thanks tonour partners .ca

03/22/2026

The Change film tour is coming your way!

After a sold-out event in Halifax, we’re hitting the road again this April with more stops. Join us for a great evening of films, and come together to raise awareness for wild fish and the rivers they call home.

Next stops:
• Fredericton, New Brunswick — April 9
In collaboration with

• Moncton, New Brunswick — April 10
In collaboration with the

• St. John’s, Newfoundland — April 16
In collaboration with

Get your tickets at scaleofchange.org — we can’t wait to see you at one of our next stops.

Presented by .ca and , in collaboration with and .

03/08/2026

The Film Tour is off to an amazing start, and we’re proud to share some great photos from our Halifax tour stop. Several conservation organizations came together to bring Halifax an evening dedicated to wild fish and wild rivers, raising awareness and celebrating the importance of protecting these incredible ecosystems.

It was a great honour to see everyone come together, and we’re proud to have helped raise funds for the and the important work they do.

Thank you to everyone who joined us — your support makes a real difference.

Stay tuned for the next tour stops, and make sure to grab your tickets early.
Next up: Quebec, Fredericton, Moncton, and Newfoundland.

Big thanks to .ca and for all the support in making this tour come to life.

See you all soon!
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Address

3535 Boulevard Sainte-Anne, B. 300
Quebec, QC
G1E3L6

Website

https://www.scaleofchange.org/

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