08/28/2026
The Client
Kardex, a global leader in intralogistics, providing “an intelligent entry into automation with its dynamic storage and retrieval systems.”
The Ask
Kardex explained that they’d come across a Playwell Bricks set in the wild and wanted to have one designed for the Kardex Shuttle. In addition to trade shows, the client also wanted to use the custom-designed sets of their product as a lead magnet for the sales teams. A custom set was a convenient and ideal solution for sharing what can be a building-sized product with potential clients.
How We Did It
Our designer used a mix of System and Technic parts to allow the builder to turn a dial on the side of the Kardex Shuttle which activates a gear that “slides the front door open to the top AND moved a platform to the front,” similar to the function of the real thing.
The Result
Kardex has a portable version of their product to share with potential clients at trade shows, as well as a premium lead magnet for their European sales teams. The Playwell team produced the build instructions and packaging in English, German, Italian, and French for these teams, making this custom set truly international.