05/14/2026
The name Black Creek Music didn’t come from a branding meeting or a marketing strategy—it came from my life.
There was a Black Creek where I was born, another where I grew up, and even one where I eventually moved. Somehow, no matter where life took me, that name kept showing up.
At the same time, I was driving a black truck, hauling equipment, setting up events, and building something that was all about music.
So when it came time to name the company, it just made sense—Black Creek Music.
It wasn’t just a name—it was a pattern, a story, and something that had been following me all along.
~Jordan Gawley