10/02/2026
Apparently every small business needs a mascot… so meet Mabel 🤎🐮 this chat trend was too cute to pass on 🫶🏻
She’s basically the Harvest & Hook alter ego — cozy, slightly chaotic, farmy, creative, always surrounded by yarn, probably has 3 unfinished projects on the go, and somehow still thinks adding one more thing to the to-do list is reasonable. 😂
If Mabel could talk, I think she’d tell me:
“Make the blanket. Raise the babies. Feed the cows. Drink the coffee. Take the picture. Post the thing. You’re building a life while you’re building a dream — and that counts for a whole lot.”
…followed immediately by:
“But absolutely buy the yarn. We both know you’re going to anyway.” 🤎
So I guess it’s official - Mabel is the unofficial Harvest & Hook mascot. 🐮🧶🌾 thx chat!