Basic is, in essence, a marketing firm. We offer advertising services on different media for firms wishing to introduce a new product/service to the market, lengthen the life span of a current product/service that is nearing maturity or the re-branding of the firm itself. We conceptualise targeted marketing strategies on different media that are unique, results-oriented and custom-made for each of
our clients because we understand that no two firms are alike. As a company we offer brand management services where we act as the marketing department of firms. We handle all marketing, advertising and brand related activities based on the budget at our disposal. The firm involved then pays us a monthly retainer for our services. It is much cheaper and less of a hassle to outsource marketing services as the firm will be smaller, easier to manage and more efficient. There are also less worries associated with having an in-house marketing department such as employee turn over, apathy around the workplace, and various forms of leave. The firm will also benefit from our more focused approach, as we are a small, dedicated team that specialises on marketing and branding alone and are able to produce results without constant supervision. We also specialise in marketing on digital media, which is an arena that is growing in leaps and bounds as Africa catches up with the rest of the world in moving towards a more online savvy continent. Marketing products/services online is a great way to diversify your reach and connects with new customers but can be a frustrating and costly endeavour if not executed properly. We reduce the risk by using our understanding of social media and online trends to come up with concepts that most appeal to the client’s potential customers. Social media marketing is the posting of ads, pictures and videos on social networks such as twitter, Facebook, YouTube and Instagram with the aim of linking prospective clients to products/services that they may want or need. Such a marketing angle is effective because it is cheap, unobtrusive and has a wider reach of audience. Another advantage is that the client is able to get feedback from the general public. Such 2-way communication is vital because, by using this data we are able to determine product/service pe*******on in the market. We use this niche in marketing to create a platform where organisations can advertise their products to a specific demographic of society at a cheap price and interact with their customers. We also provide clients with their own websites at competitive prices. With the advent of the World Wide Web as a business tool, it is more and more imperative for businesses and influential individuals to have websites that best define them as an entity and the products and services that they sell to the public.
