14/08/2026
Some ideas only work when the art direction finds the right glow. ✨
That was the challenge behind Boticário’s Nativa SPA Orquídea Lumière: translating the power of your own glow into a visual language inspired by the Pink Hour.
Lightfarm created the campaign’s key visuals, turning that concept into images that stayed true to the brief and the project’s identity.
Take a look at the process and final KV of this project.