OTTO. ARTISTS

OTTO. ARTISTS INSTITUTIONAL & ARBITRATION FRAMEWORK
FOR THE CREATIVE INDUSTRIES

Industry News Universal Music Group - the powerhouse behind artists like Taylor Swift and Sabrina Carpenter - is reporte...
06/05/2026

Industry News

Universal Music Group - the powerhouse behind artists like Taylor Swift and Sabrina Carpenter - is reportedly facing a potential $64B takeover bid from Pershing Square.

The move could include shifting its main stock market listing to the U.S., potentially boosting valuation and attracting new investors.

At the same time, AI continues to reshape the music industry - unlocking new creative and revenue opportunities, while raising serious questions around copyright, artist compensation, and AI-generated music.

Universal Music aims to strike a balance: embracing innovation while protecting artists’ rights and income.

From Spark to StageA series exploring how remarkable personalities begin, grow, and shape their legacy.In this edition: ...
22/04/2026

From Spark to Stage

A series exploring how remarkable personalities begin, grow, and shape their legacy.
In this edition: Alexandra Bogdanska - from her early days in front of the lens to becoming one of Bulgaria’s most influential digital creators, models, and television personalities.

With a blend of authentic storytelling, relentless work ethic, and an eye for aesthetics, her journey reflects how staying true to one’s vision can transform a passion into a powerhouse brand.

Which side of her journey inspires you the most?

From Spark to StageA series exploring how remarkable artists begin, grow, and shape their legacy.In this edition: Julian...
18/04/2026

From Spark to Stage

A series exploring how remarkable artists begin, grow, and shape their legacy.

In this edition: Julian Vergov - from his early passion for performance to becoming one of Bulgaria’s most recognizable actors in theatre, television, and film.

With years of dedication, discipline, and memorable roles, his journey reflects how consistency and craft build lasting presence.

Which role of his stands out most to you?

Industry NewsA 17-year-old bedroom producer from Brazil has gone viral after a self-released track reached millions of s...
16/04/2026

Industry News

A 17-year-old bedroom producer from Brazil has gone viral after a self-released track reached millions of streams in just one week.

Now, major labels and festival organizers are competing to sign the rising talent - proving that global platforms can turn unknown creators into the industry’s next breakout stars.

Is traditional artist development changing forever?

One stage performance = a full week of content.If you’re not documenting it, you’re missing half the opportunity.From ba...
11/04/2026

One stage performance = a full week of content.

If you’re not documenting it, you’re missing half the opportunity.

From backstage moments and rehearsals to short-form clips, crowd reactions, and post-show reflections — every performance holds multiple stories worth sharing.

The key isn’t just performing. It’s capturing, repurposing, and extending the moment beyond the stage.

How do you turn your live moments into content?

Industry NewsEurovision Song Contest is expanding beyond Europe with a new Asian edition set to launch in Bangkok in 202...
09/04/2026

Industry News

Eurovision Song Contest is expanding beyond Europe with a new Asian edition set to launch in Bangkok in 2026.

With countries like South Korea, Thailand, and the Philippines joining, the move signals a step toward a more global music stage - while also raising questions around cultural identity, politics, and unity in an increasingly complex landscape.

Is this the future of global music competitions?

Introducing Artist Stories — a series where we explore the journeys behind some of the most influential artists.From the...
08/04/2026

Introducing Artist Stories — a series where we explore the journeys behind some of the most influential artists.

From their early beginnings to breakthrough moments and where they stand today, we break down the process, decisions, and evolution that shape their careers.

In this edition: DARA — from winning X Factor to becoming one of the defining voices of the new Bulgarian pop scene.

What part of an artist’s journey inspires you the most?

We’re launching Industry News — a curated series where we break down the most important developments shaping the art and...
30/03/2026

We’re launching Industry News — a curated series where we break down the most important developments shaping the art and music ecosystem.

From AI-driven creativity to major industry deals, our goal is to provide clarity, context, and perspective in a rapidly evolving landscape.

In this edition: a groundbreaking moment as an AI-assisted artist enters the traditional label system, raising questions about the future of creativity, ownership, and the role of technology in art.

What’s your take on AI in the music industry?

16/03/2026

OTTO.ARTISTS | OPEN STAGE — Vol. 3
Михаил Иванов - музикант, вокалист.
OPEN STAGE e първата дивизия в екосистемата на
OTTO.ARTISTS — входното ниво за представяне в реална сценична среда. Тук артистите излизат извън репетиционната зала и срещат публиката лице в лице.
Следващата дивизия в екосистемата ще бьде обявена
съвсем скоро.
Ангажираността около тези видеа има значение.
Тя е част от контекста, чрез който артистите получават шанс да продължат ком по-горно ниво.
За да nogkpenume Михаил Иванов, тагнете в
коментарите поне един човек, с когото бихте посетили следващо издание на OPEN STAGE, и/или човек, който трябва да чуе това изпълнение.

Кредити:
Bugeo, режисура и монтаж: Мартин Георгиев -

Реализирано за ОТТО.Production
Сцена: .bg
Bohemian Hall TZUM - София Центыр)

12/03/2026

OTTO.ARTISTS | OPEN STAGE — Vol. 3
Йоан Пиперов - музикант, вокалист.
OPEN STAGE e първата дивизия в екосистемата на
OTTO.ARTISTS — входното ниво за представяне в реална сценична среда. Тук артистите излизат извън репетиционната зала и срещат публиката лице в лице.
Следващата дивизия в екосистемата ще бъде обявена
съвсем скоро.
Ангажираността около тези видеа има значение.
Тя е част от контекста, чрез който артистите получават шанс да продължат ком по-горно ниво.
За ga nogkpenume Йоан Пиперов, тагнете в коментарите поне един човек, с когото бихте посетили следващо издание на OPEN STAGE, и/или човек, който трябва да чуе това изпълнение.

Кредити:
Bugeo, режисура и монтаж: Мартин Георгиев -

Реализирано за ОТТО.Production
Сцена: .bg
Bohemian Hall TZUM — София Център)

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