Have you heard this one? Get a pen drive as a birthday present for a software developer and guess what he will answer? Thanks for the memory!"
Humor works exceptionally well for social brands. Humor and laughter are a universal form of communication for all cultures, age groups and populations. They are responsible for creating a pleasurable emotional response to the body and mind. A good sense o
f humor equals a good amount of positive emotion and in turn translates into a better chance of getting more likes and shares. A recent survey by the Ipsos Open Thinking Exchange (OTX) suggests that social media users are more likely to share “fun” content than “important” content (49% vs. 43%). No wonder here, since laughter itself is a very social activity and people, in general, often have a tendency to laugh 30 times more than when we are alone (I guess no research is needed to realize that!) With funny social media presence Helping to create a shortcut to the relationship between people and brands is no exception here. Businesses that are able to show socially that they don’t take everything so seriously and can make us laugh in everyday situations are much more readily available and followable. We tend to memorize much better things and experiences than bad things. So making your audience feel good through ridiculous content creates a better brand recall and is a less risky investment in building strong, time-resistant relationships with your fans. Jokes on one side. Want to give your audience a little laugh and don’t know where to start? Check out this list of fun tweets and social media examples from 11 real brands that are doing a great job of putting a smile on the faces of their followers!
