ReCulture: Re-branding of Cultural Institutions in Western Balkans

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ReCulture: Re-branding of Cultural Institutions in Western Balkans is a project that will establish a basis for improved visibility and modernized appearance of Western Balkan cultural institutions. The motivation behind the ReCulture: Re-branding of Cultural Institutions in Western Balkans project co-funded by Creative Europe programme is to encourage the modernization of Western Balkans cultural

institutions through redesign of visual identities and introduction of contemporary tools in their communication practices. As society and culture change, cultural institutions need to find new communication tools to adapt to society needs, to stay relevant to the audience in order to fulfil one of their main purposes - to enhance human well-being and foster the development of the society. The overall aim of the ReCulture project is establishing a basis for improved visibility and modernized appearance of Western Balkan cultural institutions by supporting the inter-sectoral linking and cooperation between cultural and creative industries within the Western Balkans and EU Member States. Besides repositioning WB cultural institutions through design, this project will also contribute to the development of the design scene in WB by choosing young designers from the region to work on new visual identities. Group of young WB designers will acquire a wide range of experiences and skills and use them to, under mentoring of recognized EU and WB professionals, work on re-branding of four WB cultural institutions and thus improve their professional portfolios and employability. The process will be based on strategic participatory analyses of the work of WB cultural institutions followed with production and dissemination of a set recommendations both for designers and institutions. The consortium of project partners consists of 7 organisations from 5 countries: Cultural Center Trebinje (Project Leader) and Museum of Contemporary Art of Republika Srpska from Bosnia and Herzegovina, Ink fest organisation and Faculty of Dramatic Arts from Serbia, Art Colony Danilovgrad from Montenegro, Museum of Civilizations of Europe and the Mediterranean (MUCEM) from France and Institute for Cultural Policy (iCP) from Austria.

Snežana discusses her first major step in the ReCulture project, transforming the external communications of cultural in...
30/04/2024

Snežana discusses her first major step in the ReCulture project, transforming the external communications of cultural institutions to better connect with today's youth. Discover how her work on digital platforms is making cultural content more accessible and engaging for younger audiences.

Dive into her full interview and gain deeper insights into her design journey on our website!

Swipe through moments from our insightful panel discussions at the Cultural Center Trebinje! 🎤📸
30/04/2024

Swipe through moments from our insightful panel discussions at the Cultural Center Trebinje! 🎤📸

In her interview, Julija unpacks the challenges of crafting a visual identity from scratch for the Art Colony Danilovgra...
28/04/2024

In her interview, Julija unpacks the challenges of crafting a visual identity from scratch for the Art Colony Danilovgrad. Was starting with a blank slate a smooth ride, or did it come with its own set of hurdles? 🤔

🔗 Explore Julija's journey as she navigates the complexities of design, collaboration, and innovation, on our website in the link in bio!

The "Process" exhibition has officially begun at the Cultural Centre Trebinje, and we're delighted to share glimpses fro...
27/04/2024

The "Process" exhibition has officially begun at the Cultural Centre Trebinje, and we're delighted to share glimpses from the opening night!

🗓️ The exhibition, which showcases the collaborative spirit of the ReCulture project, will welcome visitors until May 25th.

👉 Don't miss the chance to see how design and culture come together in this unique space.

Get ready for an engaging set of discussions at the Cultural Centre Trebinje with ReCulture on April 26, At 5 PM! 🗓️👂 Pa...
25/04/2024

Get ready for an engaging set of discussions at the Cultural Centre Trebinje with ReCulture on April 26, At 5 PM! 🗓️

👂 Panel 1 at 5 PM: "We're listening, but are we hearing each other?" delves into enhancing designer and cultural institution collaboration for the public good.

💡 Panel 2 at 6:30 PM: "Modernizing Cultural Institutions Through Design" questions the future of design in cultural spaces.

Meet our dynamic EU mentorship duo hailing from Vienna, Wolfgang Fiel and Constantin Demner! 🇦🇹 In our latest interview,...
21/04/2024

Meet our dynamic EU mentorship duo hailing from Vienna, Wolfgang Fiel and Constantin Demner! 🇦🇹 In our latest interview, they share their experiences guiding young designers in the ReCulture project. Discover their insights on blending space, materials, and graphic design to rebrand cultural institutions in the Western Balkans!

🔗 Read more about their insights on our website in the link in bio!

Join us as we celebrate the opening of the "Process" exhibition at the Cultural Center of Trebinje this Thursday, April ...
21/04/2024

Join us as we celebrate the opening of the "Process" exhibition at the Cultural Center of Trebinje this Thursday, April 25th at 7 PM! This special event marks the 10th anniversary of the center and showcases the innovative visual identities designed through the ReCulture project for cultural institutions across the Western Balkans. 🎉

Dive into the creative achievements of designers Arijana Kadić and Milen Tišić, who, under the guidance of mentor Nada Arnaut, have meticulously reimagined the center's visual representation, blending traditional elements with contemporary design. 🌟

Fresh out of design school, Stefan Tankov took on his first professional challenge with the ReCulture project. His innov...
18/04/2024

Fresh out of design school, Stefan Tankov took on his first professional challenge with the ReCulture project. His innovative integration of geometric design and his emphasis on visiting cultural sites for deeper insights make this interview a must-read!

🔗 Read the full interview to explore Stefan's journey and creative philosophy in the link in bio!

The "Process" exhibition in Danilovgrad, which opened on April 4th, is nearing its conclusion! 🎨🕒 You have just three mo...
17/04/2024

The "Process" exhibition in Danilovgrad, which opened on April 4th, is nearing its conclusion! 🎨🕒 You have just three more days to explore this dynamic display, open until April 20th.

Take advantage of this last chance to witness the innovative reimagining of visual identities for cultural institutions, a highlight of the four-year ReCulture project. 🌟

Yesterday, the Museum of Contemporary Art of Republika Srpska welcomed the Ambassador of Bosnia and Herzegovina in Austr...
28/03/2024

Yesterday, the Museum of Contemporary Art of Republika Srpska welcomed the Ambassador of Bosnia and Herzegovina in Austria, Siniša Bencun. Dr. Sarita Vujković offered a personal tour through the “Process” exhibition, highlighting the museum’s collaboration and outreach efforts, promising future partnerships, and the spotlighting of Bosnian and Herzegovinian artists in Austria. 🇦🇹🎨

Today, we bid farewell to the “Process” exhibition. It’s your last chance to experience this unique showcase before the ReCulture project moves to its next destination. 🚂

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🏛 Join us this Thursday, March 14, at 7 PM at the Museum of Contemporary Art of the Republic of Srpska for a special gui...
07/03/2024

🏛 Join us this Thursday, March 14, at 7 PM at the Museum of Contemporary Art of the Republic of Srpska for a special guided tour of the ‘Process’ graphic design exhibition.

🌟 Led by MSURS graphic designer and exhibition creator, Nemanja Mićević, you’ll dive into the new visual identity of the Museum, uncovering the creative process behind the exhibition and the project itself. ‘Process’ goes beyond showcasing final results, revealing the creative journey and the diversity of ideas from institutions and project partners.

👉 Don’t miss this immersive experience, open until March 28, 2024.

🔁 Repost from

Dive into Sonja’s interview, a young designer in the ReCulture project, as she delves into collaboration and design func...
21/02/2024

Dive into Sonja’s interview, a young designer in the ReCulture project, as she delves into collaboration and design functionality while crafting the visual identity for Muzej savremene umjetnosti Republike Srpske. She underscores teamwork's importance over individual glory, sharing insights on the collective creative process, the complexities of team dynamics, and the growth it fosters.

Discover more about Sonja's insights into design and collaboration here. ↓

‘To be completely honest, the idea of authorship in teamwork is like an uninvited awakening of ego or vanity, when it comes from one of the members. The most central element of design is functionality, the moment where it is separated from fine arts by this capacity to generate excitement...

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Трг палих бораца 1
Trebinje
89101

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