22/03/2026
I’ve been online for 15 years.
That’s 15 years of building audiences, losing platforms overnight, rebuilding from scratch, and having millions of interactions with strangers across every platform you can think of — before most of them were even mainstream.
And in that time I’ve realised something.
Every single person I’ve ever encountered online… male or female — falls into one of 9 types.
Not permanently. Not exclusively. Most of us have moved between more than one of them depending on where we were at in life. I know I have.
Here they are:
1. The Parasocial Boyfriend — he doesn’t think he’s a fan. He thinks he knows you.
2. The Abuser Who Consumes — your most loyal viewer and your most vicious critic. Sometimes within the same hour.
3. The Genuinely Decent Man — he exists in far higher numbers than anyone gives him credit for. He just doesn’t make noise.
4. The Transactional Tourist — he’s here for something specific. When he gets it he leaves.
5. The Covert Competitor — she’s not a fan. She’s benchmarking. And sometimes it tips into something much darker than that.
6. The Moral Enforcer — she’s decided you are the problem. Not the industry, not the platforms, not the men consuming it. You specifically.
7. The Quiet Witness — she’s been watching for years and never said a word. Until one day she does and it floors you completely.
8. The Aspiring Creator — she wants to do what you do and she’s trying to work out if she can. She’s already in your DMs.
9. The Content Thief — they never followed you. They never messaged you. You don’t know they exist until someone sends you a link.
Save this. Share it if it resonates. And drop a comment telling me which type you’ve encountered most — or which one you recognise in yourself.
Because I think if we’re being honest, most of us have been more than one of these at some point.
I know I have. 🖤