09/10/2026
We weren't involved in this one โ Twenty3 Sport + Entertainment were behind it for the AFL โ but it definitely made an impression. ๐
And we can see why.
The mirrored exterior made the Team Kylie store hard to miss at Yarra Park, while the locker-room-inspired interior carried the concept right through to the limited-edition AFL x Team Kylie gear.
What we really liked?
It didn't feel like a pop-up dropped into the footy.
It felt like it belonged there.
That's what makes a good activation great โ when the idea, the space and the environment all work together.
Great work, Twenty3 Sport + Entertainment ๐
What was your favourite activation from Grand Final week?
Photos: Twenty3 Sport + Entertainment