The Artists Hustle

The Artists Hustle The Artists Hustle is leveling up the way you treat your career as a business! What you wished you learnt in performing arts schools, colleges and institutions.

Tom had already been working when he came into The Business Formula 12-week program.He’d booked roles, spent years in in...
19/08/2026

Tom had already been working when he came into The Business Formula 12-week program.

He’d booked roles, spent years in independent projects and theatre, and was doing all the things you’re “supposed” to be doing.

But it still felt unclear. There wasn’t a strong sense of direction, and a lot of what he was doing felt reactive rather than intentional.

Over the 12 weeks, that started to shift. He built more structure into how he was working, stayed consistent with it, and started making clearer decisions around what he was going for and why.

Since then, he’s booked A View From The Bridge at New Theatre and a number of short films.

But the bigger change has been how he approaches his career now. There’s more confidence, more clarity, and a much stronger sense of momentum.

And honestly, that’s the part that makes everything else possible!

If you want this type of clarity and momentum in your career, something needs to shift. The Business Formula program is where that starts.

DM me ‘WAITLIST’ to be the first to know when applications open for the next round.

Rehearsals are where the magic happens. Whether it’s for live performance (theatre, musical theatre) or TV and Film. It’...
14/08/2026

Rehearsals are where the magic happens. Whether it’s for live performance (theatre, musical theatre) or TV and Film. It’s the moment where it all starts to get real!

You will NOT find me without:
- my stationery
- ipad
- layers of clothing
- water bottle
- snacks

My rule of thumb is to never assume things will be provided for you, even if it’s implied.

Bring the things you need, or think you will need. You want to be relaxed, ready and prepared once you hit the rehearsal stage of a project!

What’s always in your rehearsal bag?

PS: Applications for The Business Formula (12-week online business program for performing artists) will open soon. DM me ‘WAITLIST’ for more info!

11/08/2026

Matt Rife, comedian, opens up about his journey as a stand-up comedian.

A lot of people might think he blew up out of nowhere, but truthfully, he’d been plugging away for about 10 years. He couldn’t get on anything. He had all the thoughts: “Am I delusional?” “Is this worth it?”

Before he was ‘discovered’ online, he took a chance on himself. He went on TikTok (he hates social media, by the way) and just stayed consistent.

He tells a story about going on Just for Laughs — have a listen, he was rejected there too! — which eventually led to a video he made that went viral. And then everything just blew up.

I say this to performing artists all the time: consistency and dedication to your business is a strategy.

Why?

Because in the world of business, your job is to make impressions. People need to be exposed to you in order to know you exist. If you’re not willing to get yourself out there, it’s pretty hard for people to find you.

He then talks about how the impact of all of this has meant more pressure on his work. But he also credits all those years of training. They were there for a reason. They prepared him for this next part of his journey. He knows he’s meant to be where he is now.

And I love this, he says: “The irony of something you dreaded doing (social media/marketing) changing your entire life. Take more chances.”

What’s one chance you know you need to take in your career?

Tell me in the comments. 👇

I’ve been in this industry a long time, and I’ve experienced nearly everything this career has to offer. One thing I kee...
06/08/2026

I’ve been in this industry a long time, and I’ve experienced nearly everything this career has to offer.

One thing I keep coming back to (especially with actors + performers I coach) is the things no one taught us in acting school or during our full-time performing arts training programs.

What really gets me is that all these things ARE teachable. This knowledge can be passed down and nurtured in future generations of performing artists!

It’s why our 12-week program: The Business Formula, tackles these things in its modules. It’s also why a huge emphasis is placed on it during our weekly Zoom coaching calls.

DM me ‘WAITLIST’ to know when applications open for the next round of The Business Formula.

27/07/2026

One thing Margot Robbie said was relatable to me.

She talked about sleeping on couches. Moving countries. Taking risks. And how one casting director, one audition, one opportunity can completely change your career.

I’ve been there. And, it got me thinking...

As actors, we spend so much time trying to predict when our break is coming. I’ve also been here too. But the truth is, none of us truly know.

Your career is made up of moments. Some you plan for. Some you never see coming.

What you can control is whether you’re ready when they arrive. That’s all the countless hours of craft and business practices under your belt.

Margot also spoke about now being on the other side of the table. She said there are often so many actors who could do the role. Sometimes it comes down to a gut feeling. Someone says, “Let’s give that person a chance.”

And just like that, a career changes. Thank you universe for those people in the room!

You can’t manufacture those moments.

But you can make sure that when your moment comes, you’ve done everything possible to be ready for it.

That’s the part that’s in your hands. 🤩

💬 What’s one opportunity that’s changed your career so far? The small stuff counts! Remember it’s all about building moments.

Motivation is great at getting you started. It’s what makes you set goals, make plans, and decide you’re going to take y...
24/07/2026

Motivation is great at getting you started. It’s what makes you set goals, make plans, and decide you’re going to take your career seriously.

But it’s unreliable. It comes and goes, and when it drops, so does your momentum if that’s all you’re relying on.

I keep saying it, but systems are what keep things moving. They remove the need to constantly decide, constantly push, constantly “feel ready.”

If you want consistency, you can’t depend on motivation alone. Don’t get me wrong, you NEED motivation, and you need belief in yourself.

You just need more systems and structure to balance it out.

Right now, my favourite system is having an accountability day every Sunday. I find it useful to reflect on what’s happened in my week, to keep me accountable to my goals for the week to come.

My life can change so quickly. Taking time to digest it week by week allows me to assess my time and how I can better utilise it.

And I don’t just mean to push harder on my goals. I mean, time to slow down, rest and enjoy life.

If I didn’t have that system in place, there’s no way I could stay motivated and have energy to strive for my goals.

👋🏼If we haven’t met yet, my name is Kat Hoyos, and I’m a working performing artist. I work on stage and screen, recently as a series regular for network TV in Australia and have worked on Hollywood projects.

The Business Formula program’s waitlist for applications is now open! DM me “WAITLIST” to be the first to find out when you can apply for the next round.

Most artists don’t burn out because they’re not working hard enough. They burn out because they’re relying on willpower ...
21/07/2026

Most artists don’t burn out because they’re not working hard enough. They burn out because they’re relying on willpower to carry something that actually needs structure.

When you’re constantly starting, stopping, and pushing yourself to “get back on track,” it’s not a motivation problem. It’s a missing system.

Motivation will always fluctuate; that’s just the human truth of it all. However, your career can’t do that.

There’s a different way to do this. One that doesn’t rely on how you feel that day, but on what you’ve built to support yourself long term.

The most powerful thing I ever did was put boundaries in place for my career. And that was calling it quits (for a while) and taking a much-needed pause. I let go of my agent, prioritised my mental health and wasn’t concerned about auditions for a while. I gave myself space and time to recalibrate and come back stronger.

If you’re done winging it and ready to build something sustainable, the waitlist for the next round of The Business Formula is now open.

Because that’s exactly what we focus on inside the 12-week program!

👋🏼If we haven’t met yet, my name is Kat Hoyos, and I’m a working performing artist. I work on stage and screen, recently as a series regular for network TV in Australia and have worked on Hollywood projects.

DM me “WAITLIST”, and I’ll send you the details to be on the waitlist for the next intake of The Business Formula program.

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