Embrace Productions

Founder of Embrace Productions Music and Events Agency, is the tenacious female artist and entrepreneur Alanna Cherote. Becoming a successful booking agent has been a major goal for Alanna, with 15 years experience in the music industry as a performing artist, singer songwriter and producer. Embrace Productions comes from a stand point of true authenticity, encompassing the most vibrant and extens

ive roster of fresh new talent, all the way up to professionally experienced artists spanning a whole spectrum of genres. Alanna Cherote dynamically leads a nation wide team of over 60 passionate artists and social media marketing experts from the Embrace Production office in Sydney. Representing every possible musical genre, their live music roster is simply world class. From Indie artists to rockabilly, from EDM to Country to Classic Rock, Embrace Productions music and performance roster is a remarkable representation of what Australia has to offer! On any given day of the year, our Artists can be seen playing and enthralling audiences all around the country. Embrace has developed a diverse and thriving live experience with acts that can cater for any kind of event. Their promise is simple; to deliver top class, professional entertainment experiences, with some of the most well established, most recognisable, and most exciting acts in the entertainment industry today.