04/09/2020
The necessary production specialists, make-up artists, dancers and effects experts are on stand-by, he enthuses, to enact the “elevated” music video plans worked out for upcoming singles Hydrochloride and Lazaretto.
This potent evolution of aesthetic, Eric explains, is a reflection of his increasingly f**ked-up sound, but even more so a rebellion against the scene that spawned him. The SoundCloud rap set, like so many others, has become streetwear-obsessed, with coveted brands like Supreme a sign of real credibility. “To me, it was always so oxymoronic and hypocritical,” he rails. “You come from this culture that’s supposed to say, ‘F**k the establishment’ – idealistically, it’s the new punk – but then you’re sporting these brands that become things kids are made fun of for when they don’t have them. I’m not going to have a logo on me. I’m going high fashion. I don’t want to look like anybody else.”
