06/08/2026
You know, I’d love to say that there were zero fks given by all of these women going into this campaign… but that would probably be a lie.
I asked all of these gorgeous ladies to join me for this special project because I wanted to be really intentional about the types of women we were showing to the world in our activewear. I wanted to show real, gorgeous women from every walk of life.
Every single one of these gems is either a student or someone I know personally, and they all stepped up to be brave enough to maybe wear an outfit they wouldn’t normally. And this is what it’s all about.
We had the best time lighting up the city, spreading joy, getting strangers to dance with us, and sharing the message of embracing who you are, embracing your body, and most importantly, learning how to feel fabulous within yourself.
I’m so grateful to all of these superstars for trusting me, showing up, and bringing so much energy on the day.
I hope this encourages other women out there to lean into colour, wear the damn shorts and wear the damn leopard!
Because life’s too short to hide and feel scared to be seen all the time.
Wear it loudly and be UNAPOLOGETIC!!!! 🧡💜
Lucy Leopard…. LIVE TOMORROW 8pm 😍
