SMD-Sam Morel Design

03/04/2024

Proud to be the creative addition for Dom to help him launch his new initiative. Watch this space.



🌌 Discover Australia’s Innovative Watch Event! 🌌
Step into a world where precision meets luxury. This exclusive evening showcases Australia’s independent watchmakers’ latest innovations and designs. Held at the picturesque Benzina Stables in Preston, it’s an event that promises a showcase and an experience, blending the elegance of classic cars with the sophistication of modern timepieces.
Why It’s a Must-Attend:
Network with the Masters: Engage with the minds behind Australia’s leading watch brands.
Showcase Your Style: Participate in our sports watch competition for a chance to win exciting prizes.
Enjoy the Extras: Savor the complimentary drink, canapés, and walk away with a special gift pack.
👉 Secure Your Spot! Join us to see the latest timepieces and get amongst the watch community.

28/03/2024

Divine Geometry … always good to see one of my designs in its fulfilment since it’s initiation 2018.
Donor wall at St Leonard’s College. 👍

06/08/2023

So what actually is wayfinding?

A system for understanding your surroundings.
Know where you are.
Know your destination.
Know the best route.
Know when you have arrived.

My design collaborative Rob Luxford has wrote a series on understanding how wayfinding connects us to place.
I thought we should start with what it is.

Wayfinding signage design sign types Australia directory directions statutory sign

07/10/2022

Out Now Vol 1 Cars of Benzina Magazine Book by Subscriptions at

10/08/2022

12 gatherings of Cars & Coffee over the years (not necessarily in order)

30/03/2022

Proud as punch with the release of issue 4 … best designed issue yet & worth a slap in the face !!! 😂😊 OUT NOW !!!

https://benzinamagazine.com/issue-04-summary/

28/02/2021

Excited to be venturing into a new direction with BENZINA MAGAZINE
as Creative Director.
The newest editorial feature to hit the stands and online for all Australian and International classic car enthusiast. Benzina Magazine will continually feature rare and popular vehicles with interesting and detailed editorials from writers worldwide. Including will also be lifestyle, events and many automotive articles all encapsulated in a publication that focuses on pure design & photography worthy to have place in your current collection

26/02/2021

Life’s too short for bad coffee that’s why it tasted so much better with great friend and talented colleague Lisa Linesman, having been part of her Style Capture Experience at Coffee Peddlr.

02/12/2020

Positive Outlook

18/09/2020

Client very pleased with her latest new identity and business cards Maria Frances Architect.