08/10/2026
Honey Birdette has 100 recorded breaches of advertising Code of Ethics - but not this one.
We're pretty sure the ad violated the Code.
The larger than life, shopfront digital billboard ad titled "Honey Bunny" was a Pl***oy X Honey Birdette collaboration. It featured a bare-bummed woman styled as a Pl***oy bunny. As it turns out, not just any woman either, but an OnlyF@ns p**n content creator - one featured in Stan's OnlyF@ns advertorial series Turned On: Dirty S*xy Money.
After receiving a complaint about the ad - spotted by a campaigner at Lakeside Joondalup (Perth) - Ad Standards advised that
👉🏽Honey Birdette removed it;
👉🏽they therefore considered the matter "resolved";
👉🏽the complaint would not be reviewed by the Community Panel.
But all that really means is that - thanks to Ad Standards - Honey Birdette dodged a ruling on a larger-than-life, porn-themed, p**nographer-promoting ad featuring a woman's bare, exposed buttocks, which was displayed in family shopping centres for weeks.
It's a convenient cover-up for Honey Birdette. They dodge newly recorded ad violations while perpetually violating advertising Code. How is that an effective system?
It's not.
The property industy is complicit too.
Get this: At the exact time this degrading, harmful, p**n themed was displayed, the shopping centre operator Vicinity Centres (headed up by CEO Peter Huddle - a named "Champion" for women) was lauding its "gender equality" efforts purported to help women and girls!
We're calling out Vicinity's double standards. We don't buy claims to care about women and girls from companies partnered with and profiting from p**nographers, or accommodating their p**n themed displays in their shopping centres. These are the very companies women and girls need protection from.
Read more and take action - see comments for more info.