08/02/2026
Yaama!
As an Aboriginal owned and run business, and an advocate for Aboriginal and Torres Strait Islander affairs, there is no place for GenAI or LLMs (large language models) in my business or advocacy.
I support Indigenous land management practices, land back movements, and respect the sacredness of our art, customs, and cultures. Using GenAI is in direct conflict with these beliefs.
GenAI steals our sacred art and replicates it without connection, without story, and without lived-and-survived experiences of Blakness. It is cultural appropriation under the guise of technological progress.
GenAI is causing rapid and overwhelming environmental impacts compared to a mere Google search or social media post. Particularly in areas where marginalized folk live. It is a direct threat to the environment and to Country.
GenAI relies on ‘data sweatshops’ that, again, directly targets marginalised folk (particularly BIPOC communities in developing countries). It is a direct contributor to colonial capitalism.
While we live in an age of technology, and it is unavoidable at some level, there is no situation that necessitates the use of GenAI or LLMs. These technologies work to reduce human critical thought and imaginative effort. This inherently sits in opposition to Aboriginal ways of knowing, being, and doing.
I encourage fellow Indigenous-owned business (as well as Indigenous content creators and individuals) to reconsider their use of GenAI and LLMs, as it the hypocritical nature of it does not help the causes we fight for.
