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WorkingType Design

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Australia
Eltham, VIC
WorkingType Design

Print Design for everyone. You supply the content, we shape it for your chosen audience.

Book covers, brochures, signage, posters, reports and web pages all require the same commitment to effective and intelligent communication.

17/06/2026

https://www.workingtype.com.au/blog/2026/6/18/effective-promotional-techniques-in-an-overwhelmingly-online-world

I thought it would be interesting to ask an AI (Claude, in this case) for their synthesis of effective promotional strategies for indie authors. The result shows how incredibly online modern book promotion really is. If the sum of all these strategies seems overwhelming, perhaps concentrating on one

16/06/2026

https://www.workingtype.com.au/blog/2026/6/17/key-points-to-consider-when-viewing-an-ebook

1. Introduction This guide explains the normal behaviour of modern reflowable EPUB eBooks. Many concerns reported by authors are actually expected characteristics of the format rather than conversion errors. 2. What is a Reflowable eBook? A reflowable EPUB

29/05/2026

https://www.workingtype.com.au/blog/2026/5/30/special-finishes-from-print-strategy-management

Book printers Print Strategy Management have passed on a list of their finishing and embellishment options: “Covers and business cards can have a Velvet laminate which has a velvety smooth feel Covers and cards can have Raised UV / raised varnish — gives a 3D feel you can physically touch

29/05/2026

https://www.workingtype.com.au/blog/2026/5/30/necessary-evils-aka-ai-narration

I’d rather listen to an actual human any day, and to the best of my knowledge I have never purchased an AI narrated audiobook, but I do realise that a fully produced audiobook with quality narration is beyond the reach of the vast majority of independent authors. With that throat-clearing out of t...

29/05/2026

https://www.workingtype.com.au/blog/2026/5/29/make-your-book-special-new-features-from-foliofox-printers

Here’s an interesting article from the FolioFox website:

13/05/2026

https://www.workingtype.com.au/blog/2026/5/13/butchers-of-colac

Alan Doyle’s very specific local history has found an enthusiastic audience at a book launch in Colac. The following post is from the Colac and District Family History Group: 𝗙𝗿𝗼𝗺 𝗦𝗮𝘄𝗱𝘂𝘀𝘁 𝗙𝗹𝗼𝗼𝗿𝘀 𝘁𝗼 𝗙𝗮𝗺𝗶𝗹𝘆 𝗦𝘁𝗼𝗿.....

30/04/2026

https://www.workingtype.com.au/blog/2026/5/1/authors-finding-audiences-in-new-ways

Queensland author and science communicator Toby Hendy has posted a very interesting video about promoting her first book. She discusses the tsunami of AI generated slop books on Amazon, the difficulties of discovery on bookselling platforms, the low returns for authors in traditional bookstores, a

23/04/2026

https://www.workingtype.com.au/blog/2026/4/23/ever-the-twain-shall-meet-using-ingramspark-and-amazon-kdp-together

The Alliance of Independent Authors has published a useful (and up-to-date) guide to the benefits of uploading books to both IngramSpark and Amazon KDP. Both services have their strengths, and combining them makes a lot of sense. Neither service has up-front charges or charges for updating book

25/03/2026

https://www.workingtype.com.au/blog/2021/3/23/book-category-codes-why-they-matter

If you, dear author, are uploading your title to IngramSpark or Amazon KDP, you will soon encounter book category codes. Getting these right is quite important and deserves some consideration, rather than speeding on to the next bit of metadata. IngramSpark goes into some detail on the subject of

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Eltham, VIC

Opening Hours

Monday	9am - 5pm
Tuesday	9am - 5pm
Wednesday	9am - 5pm
Thursday	9am - 5pm
Friday	9am - 5pm

Website

http://www.workingtype.com.au/

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