The Social Crew

06/05/2026

VENICE, ITALY 🇮🇹

With the Venice Biennale lighting up socials at the moment, I found myself revisiting these photos from a recce for the first time in years, reflecting on what this trip actually meant to me, beyond the project itself, which never quite found its way into the world.

In hindsight, Venice became this strange little pocket of beauty and stillness in the middle of everything else. At the time, I was deep in production of a huge show while also caring for our mum through treatment. It was quite the time.

Five days of wandering the labyrinth of laneways, photographing details, visiting exhibitions and hidden spaces, drinking espresso, getting completely lost, and briefly disappearing into another world for a little while.

Guided by my wonderful friend Lucia, we clocked around 30,000 steps a day crossing what felt like all 391 bridges, finishing each day with aperitivo and conversations about work, art and life.

The final photo was one I sent to Mum while I was there. She was always my biggest fan and loved telling people what I was up to. I think seeing me in Venice, her favourite place, doing something creative and exciting, gave her a little moment of peace too ❤️

Trips like this remind me that art gives us something important. New ways of seeing, moments of connection, perspective, beauty, and sometimes just a brief chance to breathe differently for a while.

Plus... I know all the spots (hit me up) and will always return to Venice and think of Mum and our chats whilst I shared my daily update...

31/03/2026

Big congratulations to this week…

… for being named by as one of the most innovative event, concert, and live experience companies in 2026. Incredibly well deserved 👏

I’m especially proud that The Social Crew was their very first adopter within the immersive exhibition space with sessional ticketing.

Back in March 2019, I introduced Tixel as our resale partner for my work on Empire by . At the time, our approach to sessional ticketing was completely new in Australia and we were first to host the highest volume of sessions Tixel had ever supported.

The show sold out before opening, 27,000 tickets in 10 days, creating huge demand and a need for safe resale to reduce risk. It proved just how powerful a trusted resale ecosystem could be for this kind of work.

We built on that again for Time at Flinders St (2022/23), where integrating Tixel into our marketing strategy delivered 400,000 views, thousands of tickets successfully resold, 22,000 people on the waitlist, and over 8,000 fan profiles created, another record at the time.

Most importantly, it ensured every single visitor was looked after, with safe resale.

Bringing Tixel into these projects helped me understand audience behaviour, protected access, and maximised the lifecycle of an experience.

That insight, and the willingness to try something new early, made a real difference to the success of the shows.

This space is only getting more exciting, and I feel incredibly grateful to be working alongside progressive teams pushing the boundaries of immersive, from Tixel, to the brilliant creatives who have come through Punchdrunk here in the UK (article in bio).

Congrats Zac, Jason + teams. Super proud of you and your recent launch in the US (and thanks for making me look smart for being ahead of the game 😉)

Link in Bio for a read.
Photo credit.

✨🤘⚡️

16/03/2026

Monte Palace Tropical Garden, Madeira ✨

Imagine if every garden embraced art and sculpture like this one in Portugal. This honestly felt like stepping into a magical Garden of Eden 🌿

Lush tropical plants, waterfalls, sculptures along the paths, azulejos (Portuguese tiles) sharing stories, flamingos by the ponds and lyrebirds cruising about. If that wasn’t enough… there’s galleries, a gem collection, wine tasting along the way. Every path revealed something unexpected among bamboo groves and ponds - the whole garden is an open-air gallery. Wow!

Very grateful for the adventures I get to experience and the chance to see how different countries live, create, and shape their environments.

Travel for me is a reminder of how much creativity there is in the world and a constant source of inspiration for the work I do.

PS. I have so many flamingo photos its ridiculous 🦩

24/02/2026

GORILLAZ worldwide listening parties have kicked off!

Designed to be listened to from beginning to end (old school), take the time, pop on your headphones or head to a listening party. Check out at the exceptional artwork and take it all in.

I was very lucky to hear this album played live last year, during a mystery show at Copper Box Arena in London (whilst we deinstalled the epic House of Kong experience behind the scenes).

As always, brilliant - collabs front and centre, performances in five languages and plenty of underlying messages about the world today. Whilst the central theme is death, its more bangers and dances through life, birth and reinvention. Cant wait to immerse myself once more. Get around it.

Also a great way to support your local record store.
Shout out to Collingwood
hosting their listening party tomorrow
with a limited edition pressing. ✨⚡️

02/02/2026

Behind the Scenes ⚡️

January on the tools in the Makerversity - getting reacquainted with tools, materials and making by hand (and machine).

From cut saws and drop saws to pillar drills, 3D and resin printing. Industrial and domestic sewing machines, transfer press, leather and embroidery machines. Next up CNC and laser cutting.

Access like this is gold and something I’ve not had since Dad’s shed and Tech school!

It’s super handy getting amongst fabrication processes and understanding what’s possible when ideas move through concept to delivery.

Making the most of the opportunities I’m lucky to have here at the House!

🔨⚒️

12/01/2026

Not in my element. 😳

Kicking off 2026 content with a reminder to myself.

Shout out to who has encouraged me to talk more about my work behind the scenes that makes these wonderful projects happen.

Thank you for the little nudge x

🎬

21/11/2025

DAVID “MEGGS” HOOKE | Finding Flow

Last week I had the chance to visit my lovely friend Meggs at his new show ‘Finding Flow’. When I dropped in, he was effortlessly painting his progressive and evolving piece, Flow State.

The detail, colour, mixed materials and textures throughout the show are wonderful, and the work brings a sense of calm in an otherwise wild world.

Meggs is absolutely one of Australia’s best, and I strongly recommend a visit. These pieces are just stunning up close and my pics don’t do them justice.

Catch the final day
with drinks and an artist talk

Sunday 23 November
Backwoods Gallery, Collingwood
2–4pm

Congratulations buddy ✨💙

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14/10/2025

09/09/2025

A manifesto of happiness and daydreams is quietly taking shape. Any guesses?

Sometime we spill secrets…

Sign up to our news for the first whisper of wanderings.

Link in bio
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01/09/2025

SUNNYSIDE UP. ✨

Today feels pretty special. After months (ok, years) of late nights, wild ideas, and endless conversations… Our new project, Sunnyside’s program is live! Phew!

Sunnyside is about joy, colour and connection and encourages wondrous imagination.

Exactly the kind of positive energy we all need right now.

We’ve collaborated with the brilliant [UK], and more than 60 Ballarat locals whose stories and ideas shine through her artwork Chasing Sunbeams, with sound composed by .

Add to that the workshops, talks, installations, creations and contributions from Ballarat’s own talented creators, makers, spaces and industry, and you’ve got a truly one-of-a-kind experience.

Featuring Ballarat creatives Jenna Oldaker of Murrap Art, Siobhan Finn and Teagan Crosbie of Fontella - The Zine Machine, Pauline O’Shannessy-Dowling aka Granny Square Lady, Pittywitty + more to come.

It’s free in many places, ticketed in others, but always open, playful, and inviting.

Chase some sunbeams with us. ✨

6-23 November
Follow .ballarat
Link in Bio

An original production by

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Shout out to my mighty team Hayley + Adriana, plus our designers .studio who make magic happen behind the scenes 💛

Thanks also to who power up our ticketing platform and answer all my tech questions with patience.
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