The Umbrella

The Umbrella THE UMBRELLA is an award-winning creative & experiential production agency. THE UMBRELLA is an award-winning experiential creative studio & production company.

As a collective of creative problem solvers, we combine our expertise to invent and produce experiences that connect people. www.theumbrella.nyc

CLINIQUE AAD 2026We designed, prototyped, and fabricated a brand new Visual Merchandising unit for the UV Solutions® lin...
13/04/2026

CLINIQUE AAD 2026

We designed, prototyped, and fabricated a brand new Visual Merchandising unit for the UV Solutions® line, alongside a full product gallery showcasing Clinique’s Dermatologist Approved range.

Guests closed out the evening in the cocktail space with passed canapés, locally sourced cuisine, and Clinique’s signature calla lily arrangements, lab glass throughout for a science-chic finish.

📍 Denver, Colorado

Client:
Created and produced by

📷

CLINIQUE AAD 2026We transformed the second floor of the Populus Hotel into a multi-room exhibition, fabricating five mus...
12/04/2026

CLINIQUE AAD 2026

We transformed the second floor of the Populus Hotel into a multi-room exhibition, fabricating five museum-grade display pedestals and building out a heritage gallery featuring two original Clinique skincare computers and a first-edition copy of the August 1967 Vogue that launched the brand.
We also designed and fabricated a larger-than-life Step & Repeat in UV Solutions® yellow, installed in-situ across an entire wall of the hotel.

📍 Denver, Colorado

Client:
Created and produced by

📷

11/04/2026

CLINIQUE AAD 2026

The Umbrella designed and produced a cocktail reception for Clinique to celebrate the launch of their new UV Solutions® line at the American Academy of Dermatology Annual Meeting 2026.

📍 Denver, Colorado

Client:

Created and produced by

📷

M•A•C x Sephora To celebrate M·A·C’s arrival at Sephora, The Umbrella produced a high-energy launch in New York City, b...
13/03/2026

M•A•C x Sephora

To celebrate M·A·C’s arrival at Sephora, The Umbrella produced a high-energy launch in New York City, bringing together 350+ celebrities, influencers, and industry leaders for a bold milestone moment.

📍New York City

Client:
Created and produced by

📸 & / BFA.com
💻 & ._.km / BFA.com

M•A•C x Sephora Our team brought in four period-specific cars to serve as guest photo moments, customizing each with bes...
11/03/2026

M•A•C x Sephora

Our team brought in four period-specific cars to serve as guest photo moments, customizing each with bespoke details including a vintage NYC taxi topped with a M·A·C x Sephora sign.

We built a custom stage and projection surface, and created thematic video content to fully immerse guests in the NYC streetscape.

The evening culminated in a live performance by Boy Harsher and a DJ set by Rae Sada.

📍New York City

Client:
Created and produced by

📸 .selvaggio

09/03/2026

M•A•C x Sephora

To complete the vintage NYC streetscape experience, we customized a hot dog cart, a pretzel stand, and a bespoke pizza station catered by Joe’s Pizza, fully immersing guests in the environment.

As they exited, guests received custom gift bags to close out the evening.

📍New York City

Client:
Created and produced by

📸

M•A•C x Sephora The Umbrella built a custom-fabricated “M·A·C Press” newsstand, outfitted with updated physical MACzines...
08/03/2026

M•A•C x Sephora

The Umbrella built a custom-fabricated “M·A·C Press” newsstand, outfitted with updated physical MACzines and newspapers, where guests could sample lip products featured on the faces of the M·A·C x Sephora campaign: Chappell Roan, Gabriette, and Quen Blackwell.

📍New York City

Client:
Created and produced by

📸

M•A•C x Sephora The Umbrella collaborated with brilliant production designer Sayoko Osada to conceptualize the two brand...
07/03/2026

M•A•C x Sephora

The Umbrella collaborated with brilliant production designer Sayoko Osada to conceptualize the two brands’ roads converging into one - brought to life through a literal 90s NYC streetscape, set inside a converted turn-of-the-century taxi garage.

We designed, fabricated, and installed custom highway signs, billboards, an interactive phone booth, and a panoramic skyline hero moment - and that was only the first half of the experience.

📍New York City

Client:
Created and produced by

📸

06/03/2026

M•A•C x Sephora

The Umbrella was commissioned by M·A·C Cosmetics to produce a landmark event celebrating their long-awaited launch at Sephora North America.

Our brief: to realize the convergence of these two industry-leading brands and celebrate their long-awaited union IRL in the creative capital of the world - NYC.

Huge thanks to M·A·C Cosmetics and Estée Lauder for their partnership, collaboration, and trust in bringing this iconic moment to life.

📍New York City

Client:
Created and produced by

🎥

M•A•C DAZZLE: An exploration of light in all its dazzling forms.Over 250 beauty creators, artists, and editors gathered ...
02/11/2025

M•A•C DAZZLE: An exploration of light in all its dazzling forms.

Over 250 beauty creators, artists, and editors gathered to experience the M•A•C DAZZLE launch, a multi-room installation celebrating the interplay of shadow, refraction, and reflection.
 The evening blended art, beauty, and motion: guests explored interactive rooms, received personalized makeup moments, and captured their glow in a maze of mirrors and light.

📍New York City

Client:
Created and produced by

📸 .sobel .selvaggio

Address

1166 Manhattan Avenue
Brooklyn, TAS
11222

Website

Alerts

Be the first to know and let us send you an email when The Umbrella posts news and promotions. Your email address will not be used for any other purpose, and you can unsubscribe at any time.

Contact The Establishment

Send a message to The Umbrella:

Shortcuts

Share

Category