VELVENOIR

VELVENOIR We change the perception of how to live, work, play and appreciate contemporary art.

At VELVENOIR our raison d-etre is about unfolding the potential of art as an investment, as an identity, and as an experience. Providing bespoke art advisory and consultancy services to collectors, designers, project managers and property developers in respect of their hospitality, residential and commercial projects, across the globe in collaboration with an international network of art and hospi

tality experts. The VELVENOIR network aims at balancing the design concept of interior projects through a well-curated contemporary art collection, which reflects the client’s values. The vision behind the firm is to transform spaces into a personal experience, in sourcing and incorporating the art into the design concept with an international network backing up the entire process. This means clients and collectors can work directly with the art consultant on their project, whilst the network assists the consultant during the entire process to ensure an outstanding outcome that exceeds client expectations.

We sat down with Susana Osorio, our project manager, to talk about what sits behind the process.⁠⁠From first timelines t...
12/05/2026

We sat down with Susana Osorio, our project manager, to talk about what sits behind the process.⁠

From first timelines to final installation, she holds everything together, across artists, partners, and projects, making sure each step connects.⁠

We asked her five questions about her work, her perspective, and what it takes to bring a collection into place.⁠

Swipe to read her answers.⁠

What happens when an artist’s work moves beyond the wall and into something you live with?⁠⁠This was the starting point ...
10/05/2026

What happens when an artist’s work moves beyond the wall and into something you live with?⁠

This was the starting point for our collaboration with Jorinde Voigt and Alarwool.⁠

Bringing an artist’s visual language into a woven piece is not a translation you can define from the outset. It evolves through exchange, looking, discussing, testing, returning to the work, and finding a way for it to exist in a new form without losing what makes it distinct.⁠
We stayed close to this process.⁠

Connecting artist and maker, moving between idea and ex*****on, and allowing the piece to take shape step by step.⁠
What emerged is a collectible rug that carries the artist’s language into a different context.⁠

Swipe right to see all about it. ⁠

Images captured by Grimalt de Blanch and video at the end captured by Nico Ratz Film. ⁠


Today, we are drawing our attention to the process behind curating and procuring art collections for hospitality.⁠In our...
08/05/2026

Today, we are drawing our attention to the process behind curating and procuring art collections for hospitality.⁠
In our projects, it rarely starts with a finished list of works. It begins with bringing artists into the conversation, emerging voices alongside established, museum-level practices, and exploring how their work could take form within a specific place.⁠

Some works are sourced, others are developed as site-specific commissions. In both cases, the process continues far beyond the initial idea. We stay closely involved with artists, galleries, and production partners, following each work from its early stages through to installation.⁠
Over time, this has shaped how we work.⁠
Curating and procuring are not separate phases, but one continuous process.⁠

Working to museum-level standards allows us to carry this through , while ensuring that each work is realised, handled, and placed in a way that respects both the artist and the space. Over the past 12 years we keep on bringing visual artists into hospitality to not only build strong art collections, but to add culture to the space and a story for guests to explore, while staying. ⁠

07/05/2026

For this stunning home in Victoria, British Columbia, we had the pleasure to join passionate interior designer Andrea Rodman Interiors ( ) on her unique design journey and introducing her and her collectors to contemporary artists. Every corner and turn in this residence dances on the rhythm of minimalism, interiors swooning on the tunes of Japandi (blend of Japanese and Scandinavian) influences. While the art was carefully curated with leading International and emerging artists from Pia Fries, Bobby Burgers, Jeremie Lenoir to Sun Young Min – a private collection perfectly going hand-in-hand with the collectors vision and the design concept.

Year: 2022
Location: Victoria B.C. Canada

→ If you are currently working on a residential home, and need extra hands when it comes to the art curation and procurement, feel free to reach out anytime.

Looking back at this private residence in Venice, Los Angeles, what stays with us most is the collaboration that shaped ...
06/05/2026

Looking back at this private residence in Venice, Los Angeles, what stays with us most is the collaboration that shaped it.⁠

We joined the project at a point where the direction was already clear. The interior designers had developed a strong vision for the space, and the question became how the collection could sit within that vision without disrupting it.⁠

From the beginning, it was about staying in close exchange, looking at how each work could sit within the project, and how decisions could be made together in a way that strengthens the overall direction over time.⁠

There wasn’t a single defining moment. It built gradually, through conversations, adjustments, and a shared understanding of what the space needed.⁠

What emerged is a collection that reflects the energy of California, something that feels lived with rather than placed.⁠

For us, this is what defines a strong residential collection. Not only how it looks, but how it reflects the identity, culture, and values of the place it becomes part of.⁠


When does a collection begin?⁠For us, it starts in the moment we encounter an artist whose work begins to shape a direct...
05/05/2026

When does a collection begin?⁠
For us, it starts in the moment we encounter an artist whose work begins to shape a direction, often long before any acquisition takes place.⁠

Today, we want to focus on this part of the journey. The early phase where we introduce artists, spend time understanding their practice, and begin to sense how their work could live within a space. There is a particular feeling in this process. Looking, returning, discussing, and gradually recognising what holds. Not in isolation, but in relation to the space and the people who will live with it.⁠

This is what we value most at .⁠
Being part of this moment, where a collection starts to take form through the artists we bring in, and the connections we create.⁠


Today, we’re revisiting a moment from , and we invite you to see how a commission takes shape behind the scenes.When we ...
05/05/2026

Today, we’re revisiting a moment from , and we invite you to see how a commission takes shape behind the scenes.

When we began working with David Valner, the starting point was not a finished idea, but a conversation. One that moved away from his existing references and towards the stories of Prague, its myths and its history. What followed was a process of exchange. Sketches, materials, time in the studio. Each step building on the next, always asking how these narratives could become part of the space without being too literal. What you encounter in the end is subtle. Not something that demands attention, but something that settles in.

For us, this is what makes a commission matter. When it becomes part of how a place is felt, and remembered

Swipe right to explore more the art commission, the artist David Valner and our vision for the art collection at

⁠ ⁠

For us, recommending art always begins before the artwork itself.⁠And for you, as a collector, designer, or someone buil...
04/05/2026

For us, recommending art always begins before the artwork itself.⁠
And for you, as a collector, designer, or someone building spaces with meaning, looking widely matters. It trains the eye, sharpens instinct, and helps you understand what truly holds your attention.⁠

This month, we are looking towards Gallery Weekend Berlin, Photo London, NADA New York, Frieze New York, TEFAF New York, ARCO Lisboa, and Art Vancouver, each offering a different perspective on what is being shown, collected, and discussed now.⁠

For us, fairs are part of our curatorial research. They inform how we guide, what we recommend, and how we build collections with context and long-term vision.⁠

Swipe right to explore each fairs date and do let us know in the comments, on which fair you are planning to visit this month?⁠ ⁠

Working with emerging artists has become a defining part of how we shape art collections.⁠⁠It allows us to introduce wor...
29/04/2026

Working with emerging artists has become a defining part of how we shape art collections.⁠

It allows us to introduce works that feel current and distinctive, helping a space tell a story that is more connected to its moment and context.⁠

For our clients, this means collections that feel more individual from the outset, while holding the potential to grow in relevance over time.⁠

Swipe right to see some examples, of art commissions we have placed within various permanent hospitality art collections. ⁠

While sourcing art for Mandarin Oriental Savoy Zurich, we passed by Livie Gallery and came across the works of Marius Lü...
28/04/2026

While sourcing art for Mandarin Oriental Savoy Zurich, we passed by Livie Gallery and came across the works of Marius Lüscher. It was one of those encounters that stays with you immediately.⁠

His work brought a quiet clarity that felt right for the project, and in time became part of the hotel’s permanent collection.⁠

Now placed within the spaces of Mandarin Oriental Savoy Zurich, the work has found its setting. Considered not only in relation to the interior, but to the atmosphere of the hotel and the way it will be experienced over time.⁠

This is often how it begins for us. With an encounter and the feeling that a work can become part of a place’s story.⁠


There are projects we remember not only for the space, but for the artistic voices they allowed us to bring into it.⁠⁠Wh...
26/04/2026

There are projects we remember not only for the space, but for the artistic voices they allowed us to bring into it.⁠

When we source and recommend artists, we also think about the practices, galleries, and wider art ecosystem behind the work.⁠

At , this led to our collaboration with Marianne Lang. For the cigar lounge, she created an installation of leather leaves with burn engraving, suspended in strands that bring texture, tactility, and a quiet richness to the space.⁠

For us, that is part of the beauty of this work: shaping a space while supporting the cultural voices around it.⁠

Cigar Leaves Art Installation by Marianne Lang.⁠
Images(c) Daniel Schäfer | the Florentin & the artist⁠

Adresse

Salzburg
5020

Öffnungszeiten

Montag 10:00 - 18:00
Dienstag 10:00 - 18:00
Mittwoch 10:00 - 18:00
Donnerstag 10:00 - 18:00
Freitag 10:00 - 18:00
Samstag 10:00 - 18:00

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+442086388821

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