VELVENOIR

VELVENOIR We change the perception of how to live, work, play and appreciate contemporary art.

At VELVENOIR our raison d-etre is about unfolding the potential of art as an investment, as an identity, and as an experience. Providing bespoke art advisory and consultancy services to collectors, designers, project managers and property developers in respect of their hospitality, residential and commercial projects, across the globe in collaboration with an international network of art and hospi

tality experts. The VELVENOIR network aims at balancing the design concept of interior projects through a well-curated contemporary art collection, which reflects the client’s values. The vision behind the firm is to transform spaces into a personal experience, in sourcing and incorporating the art into the design concept with an international network backing up the entire process. This means clients and collectors can work directly with the art consultant on their project, whilst the network assists the consultant during the entire process to ensure an outstanding outcome that exceeds client expectations.

Sometimes we look at a finished hotel project and forget how many countries, conversations, and people were involved bef...
12/06/2026

Sometimes we look at a finished hotel project and forget how many countries, conversations, and people were involved before the artworks ever arrived.⁠
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An artwork might begin in an artist’s studio, move through a gallery, travel between framers, art handlers, customs offices, and storage spaces, before finally reaching the place where guests will eventually encounter it every day.⁠
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After working internationally for 12 years, this process has become such a normal part of our lives that we rarely stop to think about it. But recently, it reminded us how much trust is involved in moving artworks across borders and timelines.⁠
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Have you ever thought about how much an artwork has actually traveled? ⁠
Find more in our perspective 🔛⁠
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Recently, Susana and Alexandra went back to , 4 years after curating and procuring the art collection for the hotel, and...
10/06/2026

Recently, Susana and Alexandra went back to , 4 years after curating and procuring the art collection for the hotel, and hearing them talk about the visit afterwards felt very special, so we thought we should share it with you.⁠
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One of the first things they noticed was how naturally guests were still interacting with the artworks and how carefully the art collection has continued to be preserved over time. ⁠
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It took us back to the early days of the project. We are beyond grateful for how this collection continues to live and grow after handing over the project. On this note, we would also like to thank our clients for their trust and looking back at the wonderful collaboration we had with the interior design studio on this unique hospitality project. ⁠
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One of the most meaningful parts of our work is creating connections between artists, spaces, interior designers, and th...
08/06/2026

One of the most meaningful parts of our work is creating connections between artists, spaces, interior designers, and the people who will eventually experience the artworks every day.⁠
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For this collaboration with Applegate Tran Interiors, Alex Ray, and Liz Yisun Kwon, we worked closely with Korean artist Seon Ghi Bahk to bring an immersive installation into the space using suspended charcoal fragments that seem to dissolve and reform as you move around the room.⁠
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What makes collaborations like this feel so important to us is the trust and openness that exists between everyone involved. When artists, designers, and curators are able to exchange ideas from the very beginning, the artwork starts becoming part of the experience of the space itself rather than something added afterwards.⁠
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Hello everyone, I wanted to take the opportunity to introduce myself a little more personally. I’m Maria, and I’m usuall...
05/06/2026

Hello everyone, I wanted to take the opportunity to introduce myself a little more personally. I’m Maria, and I’m usually the person behind VELVENOIR’s social media, artist communication, and many of the ideas and stories we share here.⁠
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I work closely with the team on artist research, conversations with galleries, and project communication, but one of the things I enjoy most about this work is learning directly from artists and understanding the stories behind what we eventually experience.⁠
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Today, we thought it would be nice to do something more personal. ⁠
Swipe right to get to know me a little more and some of the things that continue to inspire the way I experience art.⁠
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“Within you, there is a stillness and a sanctuary to which you can retreat at anytime and be yourself.”⁠— Hermann Hesse⁠...
02/06/2026

“Within you, there is a stillness and a sanctuary to which you can retreat at anytime and be yourself.”⁠
— Hermann Hesse⁠
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Inspired by this thought, the art collection for was developed as an extension of the hotel’s wider philosophy. A place shaped by stillness, reflection, and a quieter way of experiencing the world.⁠
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We invited visual artists to translate the concept through their own artistic practice. What emerged was a collection of commissioned and curated works that gently guide the guest journey, creating moments of pause, encounter, and connection throughout the hotel.⁠
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Our vision has always been to bring contemporary art into hospitality in a way that supports artists, galleries, and the wider art world ecosystem, while allowing each work to become part of a place from the very beginning. ⁠
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Through The Florentin, we continue this commitment, creating space for visual artists to contribute to the story of a hotel.⁠
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A special thank you to our clients for their trust, and to all artists, galleries, and partners involved in bringing this collection to life.⁠
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Over the years, we have found that visiting fairs regularly becomes less about trying to see everything and more about s...
31/05/2026

Over the years, we have found that visiting fairs regularly becomes less about trying to see everything and more about spending time looking, questioning, comparing, and understanding what we are naturally drawn to without the immediate pressure to acquire. ⁠
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Little by little, these experiences begin to shape something much more valuable than a quick decision: a personal point of view.⁠
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Here are a few art fairs taking place this month that we believe are worth experiencing, in case we missed any important fair, please comment below! ⁠
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A note from the office while curating the next hospitality art collection. ⁠⁠We were just talking about a part of our wo...
27/05/2026

A note from the office while curating the next hospitality art collection. ⁠
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We were just talking about a part of our work that does not always get as much attention as the selection or the installation, but is just as close to our heart: how a collection is shared once it has found its place. ⁠
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At we believe art should inspire, connect and engage people daily, which means the story cannot stop once the artwork is installed on the wall. Sometimes it continues through a small booklet in the room, sometimes through a QR code that leads a guest a little further into the artist’s world, and sometimes through a conversation with the team who lives with the art collection every day. ⁠
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We spend a lot of time thinking about these moments, because not everything needs to be explained, but the door should be open. A collection should invite a closer look, spark a question, or stay with someone long after they have checked-out of the hotel. For us, this is where art moves beyond being seen and becomes something people can actually experience. ⁠
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Do you agree with us on this ? How do you envision learning more about the art collection in a hotel, we would love to hear your thoughts. ⁠
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“There is no reality except the one contained within us.” — Hermann Hesse⁠⁠There are artists we return to. Not always im...
25/05/2026

“There is no reality except the one contained within us.” — Hermann Hesse⁠
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There are artists we return to. Not always immediately, but over time. Their work stays present, unfolding with each encounter, revealing something that wasn’t visible before. It is not always something that can be explained.⁠
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This month, we are sharing five artists whose work we keep coming back to and who are worth spending time with.⁠
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Swipe to discover more.⁠
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Over the years, in conversations with interior designers across different projects, the same questions tend to come up a...
22/05/2026

Over the years, in conversations with interior designers across different projects, the same questions tend to come up around art timing, sourcing, coordination, and how to bring everything together without losing the overall vision.⁠
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It’s something we’ve come to understand closely, which is why our approach has developed the way it has.⁠
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We bring a dedicated team into each project: a curator in dialogue with artists, a project manager overseeing timelines, budgets, and coordination, and a network of trusted partners across framing, logistics, and installation. Alongside this, we have built an international database of artists, from emerging to blue-chip, allowing us to respond to each project with a clear direction.⁠
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For interior designers, this means having a partner who carries the art component end-to-end. Aligning early with the design concept, anticipating requirements, managing procurement, and ensuring that everything arrives and is installed as intended.⁠ It allows the design process to remain focused while we hold the complexity behind the collection.⁠
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What follows is a close collaboration, reviewing, refining, and shaping the collection together, so it becomes part of the space from the outset.⁠
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One of the questions we hear most often is where to begin, what to look for, what to consider, how to know if a work is ...
20/05/2026

One of the questions we hear most often is where to begin, what to look for, what to consider, how to know if a work is the right one. It’s easy to feel that there should be a clear way to start, a sense of certainty, or a way of getting it “right.” But over time, we’ve seen that collecting rarely begins that way.⁠
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It starts as a journey. Through traveling, visiting galleries, and encountering artworks and artists that stay with you. Conversations with an artist, an artwork you have seen at a fair and can't forget even when time has passed. Everything else can be shaped around that.⁠..⁠
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Salzburg
5020

Öffnungszeiten

Montag 10:00 - 18:00
Dienstag 10:00 - 18:00
Mittwoch 10:00 - 18:00
Donnerstag 10:00 - 18:00
Freitag 10:00 - 18:00
Samstag 10:00 - 18:00

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