The group is not in any way affiliated with the anti-drug state department. Instead it aims at bringing justice through displaying the truth. Antidrroga is most popular for its innovative approach to public entertainment through bringing together young talent, music and humor. The group aims at introducing western culture and ideology among young Albanians, to motivate them to transform the old co
nservative mentality that prevails among most people. Considering the current situation and political turmoil in the country, learned helplessness has taken over most young people. Antidrroga aims at giving back to the youth their lost hope and motivation, by helping them develop their talents and become independent. The mask used in most public appearances serves as a metaphor to symbolize the much-desired freedom that people in Albania only have if they appear anonymous. Antidrroga started out as an Instagram page tailored with funny content and audiovisual entertainment. While its content was going viral and the audience was growing exponentially, Antidrroga decided to expand its team with new talented young people of different backgrounds. The team was joined by many new singers, songwriters, producers, actors, dancers, fashion designers, etc. With the new team additions, Antidrroga was ready to enter the music arena. The first single that Antidrroga released was โVKMZโ, which premiered on July 18, 2020. The group released the second single โBARIโ on September 14, 2020. Antidrroga continues spreading laughter and inspiration through its music and light-hearted humor. After a benevolent gift in the form of a handmade pair of shoes with Antidrrogaโs logo, the group was inspired to transform its name and logo into a brand. In the future, the groupโs vision is to enter new unexplored fields within the entertainment industry.
