27/08/2026
BEHIND THE SCENES: TRAIL × TONY SIMPSON
This reel captures the making of a TRAIL competition shoot in Dubai, where art, lifestyle and club identity come together in one setting.
At the centre of the shoot is the Tony Simpson Club—an emerging community inside TRAIL built around the work, personality and creative world of artist Tony Simpson. The models were given the freedom to interpret that world through their own artwork, turning a simple canvas into a personal invitation for others to discover and join the club.
What appears effortless on camera began as a live creative process: blank canvases, markers, different ideas and two people trying to express the same club in completely different ways. The finished pieces were not designed to be perfect. They were designed to carry personality—and to show how differently people can represent something they belong to.
That idea reflects what clubs are meant to become on TRAIL.
TRAIL is a social ownership game. It turns ownership into a game where players build portfolios, join clubs, enter wars, build streaks, win chips, climb leagues and turn their daily activity into progress for the communities they represent.
Every club can develop its own identity, culture, rivalries and position within the wider TRAIL ecosystem.
Some clubs will be built around artists. Others will begin with brands, creators, locations, interests or existing communities. But the principle remains the same: people do not simply join a platform—they choose what they want to represent.
This behind-the-scenes film is an early look at that world being brought to life outside the screen. It is where simulated competition meets real people, real creativity and real club identity.
The Tony Simpson Club is forming.
The canvas is only the beginning.
Join the club on TRAIL.
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