27/08/2026
Crafted by Milton Florsheim and his father, Sigmund, in Chicago, Illinois back in 1892, what began as a pair of shoes went on to define classic sophistication worldwide, with South African township culture being among the many places it made a lasting mark.
From the golden days of Marabastad and Sophiatown to the booming jazz scenes of Mamelodi, Atteridgeville, Soweto and Alexandra to name a few, it stood as the ultimate choice of formal style for major events.
Today, as its catalogue extends from legendary footwear into refined apparel, The Florsheim Shoe Company continues to uphold its essence as the aspirational standard for "The Man Who Cares," as it has throughout history.
Ekse... ke FLORSHEIM
Since 1892
Dressed by: Florsheim Africa Store, Carlton Centre
Creative Director: Zimkitha Kumbaca π΅πππ¬ππ₯π€β¨
Photographer: N I Z I
Lighting: Khumo Modise
Hair by: Legends Barbershop β’οΈ Mall of The South
Collaboration Coordinated by: VISION-CTRL