With a unique “sports culture” approach to art training and event marketing we will break down the stigma of being an athlete and artist, and inspire artists of all ages like sports heroes of days past. TAA patrons, corporate sponsors, gallery events, and branded product will drive our programming, scholarship, and charitable giving. Our launch plan includes programs for children, artwork and licensed product sales, and collaboration with universities to pilot the TAA curriculum to study the effects of art on athletic performance with special focus on brain injury rehabilitation.