Modern Legend is a lifestyle store in Downtown Wilmington, NC dedicated to bringing together art, vinyl records, fashion, housewares, beauty & more.
Modern Legend is a lifestyle store in the heart of Downtown Wilmington, NC, dedicated to bringing together art, vinyl records, fashion, housewares + more. We select specific brands across the US to create the most individual and authentic experience possible for our customers. Modern Legend is all about the little things, as well as setting yourself apart from the norm. Let's get weird!
Operating as usual
It’s a gorgeous sunny day again! Grab your bestie, your sissy, your lovah, your ~whoever~ and come check out the new product that Cat + Haylee are getting to the floor! Open until 6 tonight! ☀️💖
It’s a gorgeous sunny day again! Grab your bestie, your sissy, your lovah, your ~whoever~ and come check out the new product that Cat + Haylee are getting to the floor! Open until 6 tonight! ☀️💖
It’s hot as hell outside so why not share photos of our super hot acting #mcm choices?! 🥵🔥 It’s been insanely busy on this summer day in December (mildly concerning but that’s okay) and we are trying to pump out the new goodies we are getting in for you guys as fast as we can! Shop is open until 6 tonight, Haylee + Cat are here with our shop dog Clooney! Also - keep your eyes peeled for a sale rolling out tomorrow for our leftover holiday things! 😉🙃
When summer weather sneaks in the day after Christmas?! Go get some beach time in and then come see us downtown! Open 12-5 today and back to normal hours as of tomorrow. It’s going to be a beautiful week, so let’s hang and talk holiday stories + your favorite new tunes. Loads of new year shipment coming in over the next week as well. See ya soon! ☀️✨💛
Big shout out to @eliblevins.photo for these ridiculously amazing photos! 🙌🏻
When summer weather sneaks in the day after Christmas?! Go get some beach time in and then come see us downtown! Open 12-5 today and back to normal hours as of tomorrow! It’s going to be a beautiful week, so let’s hang and talk holiday stories + your favorite new tunes. Loads of new year shipment coming in over the next week as well. See ya soon! ☀️✨💛
When summer weather sneaks in the day after Christmas?! Go get some beach time in and then come see us downtown! Open 12-5 today and back to normal hours as of tomorrow! It’s going to be a beautiful week, so let’s hang and talk holiday stories + your favorite new tunes. Loads of new year shipment coming in over the next week as well. See ya soon! ☀️✨💛
Was it Christmas yesterday? Because today it’s 75 degrees and I’ve been making this face all morning blinded by sunlight. Shop’s open 12-5 today, come tell me all of your holiday stories and enjoy the beautiful day! 😜☺️
Was it Christmas yesterday? Because today it’s 75 degrees and I’ve been making this face all morning blinded by sunlight. Shop’s open 12-5 today, come tell me all of your holiday stories and enjoy the beautiful day! 😜☺️
Merry Christmas, friends ✨ Hope you have the absolute best time spending it with family, pals - however you enjoy the day. We’ll be back open normal hours tomorrow but today is all about holiday movies + records, lots of whiskey, pajamas all day, and quality time with loved ones. 🤍
We love Christmas miracles! All of our Ted Lasso + Schitt’s Creek mugs are HERE (we didn’t think they’d make it in time) and are ready for you! Perfect stocking stuffer ideas! Folks who pre ordered, we have yours set aside. We’re open until 3🎄HAPPY HOLIDAYS! ✨
Hours info for the next few days! We are continuing to get new shipment in so be sure to swing by or message/call us if you’re looking for something! Looooove you all so much, thank you to our customers, makers, brands + pals for once again making this holiday season so amazing! We could never say thank you enough for the support, laughs, friendship, and overall great experience doing this damn thing with every one of you. You guys are the BEST!!! ✨🤍🎄
Hours info for the next few days! We are continuing to get new shipment in so be sure to swing by or message/call us if you’re looking for something! Looooove you all so much, thank you to our customers, makers, brands + pals for once again making this holiday season so amazing! We could never say thank you enough for the support, laughs, friendship, and overall great experience doing this damn thing with every one of you. You guys are the BEST!!! ✨🤍🎄
So the thing is.. we just got in a TON of @monstersoutside tees + we have a good handful of @cityfoxprinting tees arriving tomorrow! New styles + old favorites! Juuuust in the nick of time for last minute holiday shopping. If you need a style held, just let us know and we will make sure it’s ready for you (and even wrapped if you’d like) ✨🎄 Shop’s open 10-7 for the next few days, 9-3 Christmas Eve, and closed Christmas Day! Come get your final few holiday goodies! PS - we have mugs arriving tomorrow. Check out our story for all of the things that just arrived/will be arriving! 🥰😌
Us currently as we let you guys know that between now and end of day Christmas Eve, we’ll totally GIFT WRAP FOR YOU! Cat had tons of leftover wrapping stuff at home so we said, heck, let’s dive into Christmas all the way this year - Seth Cohen style - and do the wrapping of your purchases too 🎅🏻🎄 Open 10-7 every day and 9-3 on Christmas Eve! Cat and Sarah are running the show today so come hang! See you soon!! ✨☺️
Us currently as we let you guys know that between now and end of day Christmas Eve, we’ll totally GIFT WRAP FOR YOU! Cat had tons of leftover wrapping stuff at home so we said, heck, let’s dive into Christmas all the way this year - Seth Cohen style - and do the wrapping of your purchases too 🎅🏻🎄 Open 10-7 every day and 9-3 on Christmas Eve! Cat and Sarah are running the show today so come hang! See you soon!! ✨☺️
We’re officially in the last week of holiday shopping! Store is open 10-7 every day this week outside of Christmas Eve (9-3 hours) and Christmas Day (closed). Come by and let’s talk about how Seth Cohen single handedly made this the best time of year by creating Chrismukkah. 🎅🏻🕎🎄
We’re officially in the last week of holiday shopping! Store is open 10-7 every day this week outside of Christmas Eve (9-3 hours) and Christmas Day (closed). Come by and let’s talk about how Seth Cohen single handedly made this the best time of year by creating Chrismukkah. 🎅🏻🕎🎄
Surprise! We got in a *few hundred* records yesterday for last minute shoppers (aka: all of us this year). AND we are opening early all week, so we’re already open today and doing 10-5! We got the best sellers, new kids in town, old classics, deep cuts, and more. Plus tons of other fun gift things have arrived this weekend too. So heck, grab a damn coffee, and we’ll see you soon! ☺️
It’s sunny, warm, and definitely doesn’t feel like Christmas is in a week. It’s fine, everything’s fine! Shop is open 10-7 today so go get boozy at brunch in the sunshine and come shop! Cat is running the show today but the whole gang will be around for the next week so come through! We are still shipping orders priority but Monday/Tuesday will likely be the cutoff so get your orders in NOW! 💖✨💖
Tonight! Grab a pal or two and go see the very talented @clarkedallas’s artwork on display at the one and only @thefuzzyneedle. Friends supporting friends supporting friends. Supporting music, art, and community. Bound to be a good time. See you there!
Santa came early this year! A bunch of copies of Red (Taylor’s Version) are arriving this afternoon and will likely be gone by this time tomorrow. Dm us, call or email to hold one - orrrrr order it online and select in store pickup or ship! We are shipping orders daily until the last minute, and all of them are shipped priority. We also have a ton of other records showing up today and throughout the weekend, including releases dropping tomorrow and loads of best sellers and hidden gems, so keep up with our story to see what’s coming in!
HOURS UPDATE! 10 days left until Christmas so we are opening at 10am every day now (even Sunday) until after the holiday! Next week, we will close at 7pm instead of 6pm as well for folks who need some shopping time after their day jobs. Christmas Eve we are open 9am to 3pm for any last minute things. Online shop is always open and we will be shipping orders until the last moment! 🎄✨🎅🏻
What’s that?! A @_balm_ restock right before the holidays?! Dreams DO come true! Thanks Santa! Your favorites are available in store + online now. We got a lot of styles back and got some new ones in too so have fun! Gah, boss babes rule. 🥵🤘🏻🔥
We have spent a truly unreasonable amount of time (with a concerning amount of coffee and also maybe some red wine ok) working on our website over the last week so that you guys can shop EVERYTHING on there now! Even stickers! Every record, pin, article of clothing, gift idea, every damn thing. Our email babes, you just got a big ol’ discount code (check junk too just in time), and for those who aren’t on our list yet… get on there!
I know it sounds wild unless you’re in that world but honestly website stuff takes SO long and there are SO many components so be sure to show your favorite businesses some love on their pages. It’s seriously a full time job (and then some) in itself. Now go wild, our little cyber babes!!! 😜💖😘
Sunday scaries are in full force today after this gorgeous weather and the shop has been nuts this weekend (THANK YOU!!) so we’re just here with some meme content so we can pretend tomorrow isn’t Monday 😇🙃😉
PS: Had more work to do on our website than expected buuuut tomorrow - check your emails for a sweet lil code from us for you to use!! ☺️😘
Happy Friday from us to you! We have been working overtime like crazy this week to get everything we have - EVERYTHING - even the little stuff like stickers - on the website for you guys so you can get all of your holiday shopping done! Hopefully it’ll be done today🤞🏻We will be sending out a code for a discount that will run all weekend to our email folks so if you haven’t subscribed, do so now! You can do it on the website or send us your email via DM. Can’t wait to show you guys what we’ve been working on! ✨
Happy Friday from us to you! We have been working overtime like crazy this week to get everything we have - EVERYTHING - even the little stuff like stickers - on the website for you guys so you can get all of your holiday shopping done! Hopefully it’ll be done today🤞🏻We will be sending out a code for a discount that will run all weekend to our email folks so if you haven’t subscribed, do so now! You can do it on the website or send us your email via DM. Can’t wait to show you guys what we’ve been working on! ✨
Us @ this weather today. Great day for buying records though. Shop’s open until 6 and the website is always ready for ya with these new pieces! We’re blasting Sufjan + Patsy. So we’re definitely totally fine emotionally. 😵💫😜
It’s finally sort of cold enough again for hot coffee + cold sweaters. We’ve got tons of new things rolling in this week so come grab holiday gifts + maybe a little somethin’ somethin’ for yourself ✨💞✨ Open until 6 every day this week and our website is gradually getting updated everyday so shop there if you’re an out of towner! $5 flat rate shipping to wherever, no matter what ya snag. 🙌🏻🥰
Grab the B. Davis to your P. Sawyer, the Coop to your Sum, the Blair to your Serena, and come hang! Shop is open all day and coffee from @spillcoffeeco always makes Mondays more bearable. We can talk about how it’s too hot for it to be Christmas in less than three weeks and also discuss our favorite records of 2021 and our strong attraction as a society to Roy Kent. Sound good? Great! See you soon. Xoxo. 💖😉
Ps: big website update will be done this week! We are even getting stickers and things like that up for you guys so you can shop stocking stuffers online as well. We’ll post when it’s ready to roll. Woo!
What’s your Sunday Funday looking like today? Are you Clooney cozy in bed watching The Beatles Get Back documentary or are you Clooney out and about grabbing coffee and doing Christmas shopping? Both sound great to us! Check out our Holiday Collection online or come on in, we’re open until 5pm and Clooney’s here all day to chew your shoe laces! 🐶
We have a weekend of sunshine + super warm weather ahead, which feels really weird when it’s December but what the hell, might as well enjoy it ☀️🙃✨ Open all weekend with more stock of your favs as well as so many new great gift ideas for the holidays! Grab a coffee and hop around downtown on this gorgeous day! Rumor has it that a cute puppy may be there too… 😉🥲😜
Wait, WHAT?! Did you hear?! Loads of new vinyl + tons of cute new clothes arrived in the shop this week! Shop’s open all weekend and we’re refreshing the website today so stay tuned for the update! Happy Friday!!! 💕😉
• Let’s Dance + Harvest Moon •
The last year or so has had everyone in severe hustle mode, out of necessity. We decided it was time to bring some creativity back into the mix, and find a way to include local businesses along the way. I’ve been looking forward to collaborating with Damien for a long time but it was super important to me that it was for the right project. We all sat down and came up with the idea to recreate iconic album covers over the years, and to do so with our own spin on them and with using people in the community (makers, business owners, baristas, anyone who is involved locally) at places in the community (shops, parks, beaches, etc).
We chose these two first, because they are the two records containing the songs that the shop was named after (Modern Love by David Bowie and Unknown Legend by Neil Young). Young has always allowed me to embrace the depths of a complex heart while Bowie encourages me to explore my mind in unconventional ways. Young’s music creates a feeling of warmth, romance and understanding while Bowie’s represents a colorful brightness, spontaneity, and sense of self. These two artists defined both creativity and songwriting for me, and both are entirely bold in their own aspect of the word. Recreating their vision has been an absolute honor and I can’t wait to roll out all of the ones we do in the coming months.
A massive, sincere thank you to Damien for the time, effort, and brilliantly vibrant passion put into this project. You would be amazed to know what all goes into it. And thank you to Bella and Haylee, two customers turned friends turned colleagues (and also just amazing women) who have helped Modern become what it has and for delving into this concept wholeheartedly. Stay tuned for what’s next, and let us know if there’s any you’re dying to see us do!
1) When it’s the end of the holiday weekend and you think about how much alcohol you consumed and realize you’re supposed to get through Monday like a functioning adult. Damn you whiskey, damn you.
2) When you feel slightly better because you realize it’s Cyber Monday and there’s crazy good deals at ML for 25% off of the ENTIRE website - no code needed! Welcome to the internet! Could I interest you in everything? All of the time? A little bit of everything, all of the time?
Happy Black Friday!!!! We honestly love this day because it’s just busy and wild and fun and feels like the true beginning of the holiday season! I worked corporate retail for years where we were worked to death with very little pay off. So when I opened Modern, I was like, ABSOLUTELY NOT. No crazy hours for the staff, coffee + champagne to get through the day, loads of food and countless laughs. Our customers rule, our staff is just the best, and we honestly love what we do so much. So come hang! We are open until 8pm. We have mimosas on deck with our friends down at @bloke_nc who also do, so just bop around downtown and get your shop on! We can’t wait to see you. We’ll be blasting Garbage, Duran Duran and Portishead all morning.
🚨 Oh s**t, yeah… was I supposed to talk about a sale? Buy one get one half off EVERYTHING!!! In store only! Website babes, your sale is coming on Monday!!! 🥳
Happy thanksgiving, friends! There are countless things to be grateful for in this wild life, and every year we like to specifically acknowledge how incredibly thankful we are for live music and community. 45 years ago on this day, The Band had their farewell concert at San Francisco’s Winterland Ballroom, where they highlighted other musicians they admire or had worked with over the years. A few years later, Scorsese made it into quite possibly the best music documentary every made. As a tradition, we watch it every year on Thanksgiving and celebrate music + all it does for the world. Joni Mitchell, Neil Young, Van Morrison, Eric Clapton, Bob Dylan, Emmylou Harris and so many other iconic artists shared the stage today in 1976 and music was forever changed for the better because of it.
We hope you have the best day doing what you love, whatever that may be. We are so thankful for every single one of you and are lucky beyond belief to share the sweet little stage that is Wilmington, NC with you.
130 N Front Street #102
Wilmington, NC
28401
| Monday | 11am - 6pm |
| Tuesday | 11am - 6pm |
| Wednesday | 11am - 6pm |
| Thursday | 11am - 6pm |
| Friday | 11am - 6pm |
| Saturday | 11am - 6pm |
| Sunday | 12pm - 5pm |
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In case you missed it (if you did, my god, I’m so sorry) - our friends that we do @musicoutpostilm with decided to make their own version of #WAP being “wet ass plants” catering to all of our pals with a deep love for plant care + community 🌿✨ Shout out to @theplantoutpost + @yourneighborhoodplantdaddy for making this happen, to ALL of the models and of course @bootscrap for visually doing the damn thing. Hold onto your boots cowboy, you’re about to take a wild ride. Oof, I’m really sorry I said that. Okay here’s the video bye... • • Also @youtube, this was at 15k before you took it down. Please put it back up. I promise to not say weird things about cowboys anymore if you do. And @iamcardib @theestallion, if you wanted to maybe be our friends that would be cool. But like, no pressure or anything... it’s totally super chill super cool. 😅
Oh, what’s that? You miss hearing amazing new music? Life feels incomplete, just like that one Backstreet Boys song, without live shows? Because same. New episode up on @musicoutpostilm aka the coolest thing I’ve been able to do with my free time all year. Plus my babe @caraschauble is featured this time and heck, I just love her. So check it out! Also I’m back at work as of today because post surgery recovery was going really well but also I was bored out of my mind so, ya know, come say hey + shop or somethin! Here until 7 🤓🙃
Little Bird & Fox Hunt perform completely live in real time from the marshes of Sullivans Island SC. Presented by Island Coastal Lager & DownStream TV
Call into The Syberverse at 1-888-910-5362 and have your conversation looped into a live beat!! Presented by DownStream TV
Call into The Syberverse | 1-888-910-5362 and have your conversation looped into a live beat!! Presented by DownStream TV
DownStream TV Presents Stop Light Observations, totally live in real time from Coast Records. Nothing pre-recorded.
A weekly live band hip hop, soul, funk jam from the Pour HOuse in Charleston SC
Easy Honey performing live on Saturday, May 30th. Music starts at 7:00 PM!
Remember those boys that made you fall in love with our “A Night In” over a slowed down Justin Timberlake song? Same. But if you wanted a little reminder or something to brighten your day, here you go. We’re doing our collab this week with @thebasicsilm again, so be sure to call OR place your order online before Monday at noon! YOU could be this confusingly and uncomfortably happy over dinner, music and wine too. Seems like a no brainer. Link in our story!
Tom Mackell (solo) + 87 Nights performing live on Friday, May 29th. Music starts at 7:00 PM!
Our friend @damienacapps made this hauntingly beautiful video capturing what our downtown and overall music scene was like right before this all happened and how it is right now. I couldn’t imagine the changes being shown in a more honest and emotional way than this. This was from a sold out show we had with @thearsondaily and @bourgienights only a few weeks before everything shut down. Let this be a reminder of how live music makes you FEEL and the life it brings to us all. Let it also be a reminder that it all WILL come back, in due time. Until then, just know we’re doing everything we can to keep music and community alive in this city. LOVE YOU. 👏🏻🤘🏻🙏🏻 PS: full video is available on our page 🙌🏻
Night two of two full album streams from Mo Lowda & The Humble. Totally live, one-take, no pre-records. 8:00pm EST - Arson Daily 9:00pm EST - Mo Lowda & The Humble
Join Mo Lowda and the Humble from their home studio in Philadelphia, PA Saturday March 28th 8:30PM EST. Playing new tunes, old tunes, and everything in between. if you feel inclined to donate venmo: @molowda paypal: [email protected]
Today is one year without our Dean Goodyear. It’s wild to think that a whole year has passed. He taught us so much about community, laughter, and obviously beer. For all of you folks in Wilmington struggling today - remember how loved you are by us, this town, and your surroundings. Sudden loss will never make sense but the love we give to each other along the way is simply the best we can do to make the most out of our lives. We miss you, Dean. Here’s a video from a few years back when we did a collaboration with his comedy podcast, Malty Gravity. It was absolutely, knee slapping, laugh with your tummy, kind of hilarious. Enjoy ✨💫
ML S U M M E R 19✨ Biiig thanks to @tas_visuals for making our summer promo dreams come to life! We’re a little bit of everything we love, and we’re so happy to share that with everyone in our little city by the sea. Song by @rizzydohboss 🕺🏻 thanks so much to everyone involved, @bourgienights @scootersskating @smaleyhaley @astral.kyd @psychicbeachbum @farrahinlove @evolvedfemmehealing @buttyholly @berkdatazzgirl @aricromartie @tom_makes_music @teamplayernc @unity_band #cali ⚡️ • • • • • • • • • • • • • • • • • • • • #modernlegend #modernlegendnc #dtilm #wilmingtonnc #bourgienights #scootersskating #lifestylestore #recordstore #instoreshows #livemusic #ilmmusic #shopsmall #shoplocalilm #rollerrink #pizzacheers #summerpromo #summervibes
HOLY. S**T. Here’s the teaser from our last in store show with @subtlefuzz + @ghosttbllonde. It’s ridiculously cool and it was such a fun night. Shout out to the bands (who were stupid good) and @matts_a_cat for putting this together! We are also always open to booking new folks, so DM or email us if you have anyone you would love to see come through!
Christmas/Chrimbus shopping pro tip: Get ya a dang @tay.ham card & a @modernlegendnc gift certificate! Open till 7 today, & 12-5 tomorrow ✨
Part two of what you'll be experiencing on Saturday at our RSD show! Tickets still available in store, online + at the door ✨can't wait for the reunion @beargirlband 🙃 link for event in bio -
Part one of what you'll be experiencing on Saturday at our RSD show! Tickets still available in store, online + at the door ✨oh hey, @mustbetheholyghost 😎 link for event in bio -
LAST DAY! We start moving tomorrow, friends! So exciting. The owner, @catherinehawksworth, will be here until 5pm today and then this location will be closed all day Thursday + Friday in preparation for opening day at the new space on Saturday. Find us there from 10am-7pm at 130 N Front Street (next to Chop's Deli) for the re-opening of ML! See you soon. ⚡️
FIRST! VINYL! SHIPMENT! Doors open October 17th, come check out the selection and sing Hall & Oates. You know you want to. ✨👏🏻🎉
Modern Legend is a lifestyle store in the heart of Downtown Wilmington, NC, dedicated to bringing together art, vinyl records, fashion, housewares, beauty & more. We select specific brands across the US to create the most individual and authentic experience possible for our customers. Modern Legend is all about the little things, as well as setting yourself apart from the norm. Let's get weird!
Wilmington Downtown, Inc. (WDI)
226 N Front St, Suite #130
Visions Film Festival & Conference
UNCW - 601 S College Rd