07/14/2025
TRUTH ABOUT LABELS & FAME
HOW A SIMPLE WORD CAN MAKE OR BREAK A CELEBRITY CAREER
One of the feathers in the cap of Celebrity Publicist Rikki Rikki Lee Travolta, is that he resurrected the career of STEVEN ADLER - now loved and respected as a Rock n' Roll Icon. In fact, fan polls now rank Steven "Popcorn" Adler as the most beloved of all the great world class musicians to be associated with mega group GUNS N' ROSES.
That respect was always deserved, but Steven struggled for decades because he was wrongly labeled. Bad people said bad things. The guy has always had a heart of gold and a love for everyone, but a false label can ruin a career. It can ruin a life.
Steven Adler defined the sound of Guns N' Roses starting with APPETITE FOR DESTRUCTION - one of the Top 5 All Time Best Selling Albums in History.
For decades he struggled because he was "labeled" - he was known as the first guy Axl Rose threw a temper tantrum about and kicked out of Guns N' Roses.
Eventually everyone was kicked out. One of the namesake members TRACII GUNS left before the band even made it out of the living room. (Eventually replaced by Slash)
The reason given when Steven left was not as black and white as it was made out to be by GNR's publicity team. Everyone in the band was using he**in at the time. In fact, Steven was the last to try it and only did so out of peer pressure
In the recording industry, making a record is easiest if you play the song the same way every time in each session in the studio. Steven has his own self-created style. Thanks to Rikki it even has an official name "Adler Swing-Style".
That one-of-a-kind style is what made the sound of Guns N' Roses so special. It's why millions of fans fell in love with the music and the band.
But it's really hard to record. It has a Jazz element to it. There are aspects of Blues as well. It involves feeling the emotional ebb and flow of the music. It is never the same way twice. That's the beauty of it. But it makes it a pain in the ass for engineers in the recording studio. Just ask Alistair "AJ" James.
AJ is one of the top engineer and producers in the music industry. He engineered hit tracks for The Hollywood Vampires the Supergroup featuring Johnny Depp, Aerosmith's Joe Perry, and legend Alice Cooper. He produced some of the best songs in the history of mega band Quiet Riot.
On the side, AJ plays rhythm guitar in Steven Alder's solo band - now at the height of popularity after Rikki Travolta and his team did their Image & Branding magic. Alistair knows first hand how difficult it can be to record and engineer a brilliant live musician who isn't robotic in the studio like a session player might be.
The truth about why Steven and Guns N' Roses parted ways is actually founded in the fact that Steven's brilliant style requires a lot of time to record. There were members of GNR who didn't have the patience needed for the engineers to record Steven the way that was needed.
Steven is a brilliant drummer, but he got labeled. That false perception plagued him and his career for decades.
What he needed to change that, was a brilliant publicist. Rikki put the focus where it needed to be:
Steven Adler is a Grammy Hall of Fame Drummer.
Steven Adler is a Rock n' Roll Hall of Fame Drummer.
Steven Adler is one of Rolling Stone Magazine's 100 Greatest Drummers of All Time.
Steven Adler is co-writer and drummer on 95% of All Guns N Roses hits.
By making those FACTS the focus and not BS rumors from decades ago, Rikki turned him into a National Headliner. In fact, the "Publicist to the Stars" turned him into what he always should have been known as: A Rock n' Roll Hero.
That is what a "Celebrity Publicist" does. Rikki doesn't do it alone. Success is created through teamwork. His partner Deborah Swinford is a part of all their successes. They founded Entertainability Group together with a goal of doing good things for good people - and for stopping false labels from ruining people's lives.
Rikki, Deb, and the team don't just do rock 'n roll.
Before Entertainability Group, Rikki was the "New Empire Man" turning Empire Today into the #1 Flooring Company in the Country. His strategies took profits from $40 Million a year to $700 Million a year.
In the Tech Industry, he introduced the First OSX-Tablet (The iPad before the iPad) earning the praise of Steve Jobs as a "Marketing Genius" at MacWorld 2007. Also in Tech, as Executive Spokesperson he masterminded the growth of Other World Computing into a $583 Million company.
The team at Entertainability Group, Hollywood Celebrity Endorsement Partners, and Life & Times Media have been influenced in the careers of stars from many genres of music. Also, Hollywood and Broadway talent, and key figures in sports and sports entertainment. The key is teamwork.
Steven Adler was always a great drummer. A drummer needs a great band to truly shine. He had that with GNR. Now he has an even more magical lineup with Ari Kamin, Michael Thomas, Alistair James, and Cristian Sturba.
The final piece to getting the recognition he deserved in the industry and the love of fans all over the world was not another musician, but a different kind of team member - a Celebrity Publicist.
The one who made the difference was a guy just like Steven - someone with a heart of gold who also survived abuse and false labels. It's the good guys who are easy to throw false labels on. The key is they both survived.
And for the record, every member of Guns N' Roses kicked drugs long ago. That includes Axl Rose. That includes Slash. And of course that includes the legend and icon Steven Adler Rock n' Roll Hero.
"I have done some cool and fun stuff. thanks to the benefits of ADHD and the "superpower" of Autism," says Rikki.
"At the end of the day, I just want to be loved and accepted," he adds. "My dear Deb and the accountants handle the money. I am paid by putting smiles on people's faces."
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