10/16/2026
Your brain on new love is basically a fireworks show. 𧬠Brain-imaging research has linked early romantic love to the reward system, the same region tied to motivation and craving. But brains adapt. What felt electric last year can feel ordinary this year. π Psychologist Dorothy Tennov estimated that the intense rush of infatuation often lasts eighteen months to three years. Some long-married couples, studies suggest, still show brain activity similar to new love. So fading isn't destiny. Novelty, shared adventures, and warm everyday gestures can keep the connection alive. Our full article explains romantic disillusionment through science and gives seven practical ways to rekindle closeness. Save it for the next time love feels quiet.