Rockstar Reins

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Rockstar Reins Rockstar Reins are THE reins used by all riders from littles to NFR qualifiers!

⭐ SEPTEMBER ROCKSTARS OF THE MONTH ⭐Two brands. Two incredible women. Two different journeys — but one thing in common: ...
10/13/2026

⭐ SEPTEMBER ROCKSTARS OF THE MONTH ⭐

Two brands. Two incredible women. Two different journeys — but one thing in common: they’re both ROCKSTARS! 🤘

Meet Sarah Luke representing SmarTack and Makena Woldenga representing Rockstar Reins! From the grit it takes to keep showing up when the journey gets tough to the dedication it takes to build a successful training program, these ladies remind us that being a Rockstar looks different for everyone.

Join us in celebrating these two amazing women! ❤️⚡

The rest of our Rockstars had a busy September too! Look below for some of their accomplishments!

🌟 Hynley Salter filled her WPRA permit
🌟 Cayla Cochran was champion of a pole bending series
🌟Charlotte Elliott won both barrels and poles in a recent competition
🌟 Kelli Locatelli won her division two days in a row
🌟 Riley Ebert started high school rodeo AND won all around cowgirl and qualified for team roping also with the MNLBR Association AND won a saddle at the Sherri Cervi Youth Championships!
🌟Ashton O’Brien Chwalinski won a buckle for the Rison Rodeo Team on a homegrown horse
🌟Emma Unruh entered her first college rodeo at Tarleton University
🌟Harley Mackey, with grit a perseverance after the sudden death of her main horse, made the short go at her most recent college rodeo
🌟Pam Williamson qualified for BOTH the Arkansas Rodeo Association (ARA) and the Arkansas Cowboy Association (ACA) finals for the first time!
🌟Dixie Tabb started her college rodeo year with a clean run
🌟 Tanya Schmitz got one of her young ones started

Be sure and follow our team as we wrap up 2026 and if you’re interested in representing Rockstar Reins or SmarTack in 2027, keep your eyes on our socials in November.

10/12/2026

We didn’t come this far to stay the same. 🤘🔥

SmartTack Gen 3 is here. And we’re taking interchangeable style to the next level.

The freedom to change your look in seconds? Still here.

The ability to make your tack your own? Absolutely.

The details, the design, the attitude? LEVELED UP.

Because your style should never have to stand still. And neither should innovation.

One set. Endless ways to make it YOURS. Welcome to Gen 3. 😎

🔥 Shop the new collection at rockstarreins.com

Sometimes, the biggest reminder is the one that brings you back to the beginning. ❤️‍🔥I had the privilege of joining Den...
10/11/2026

Sometimes, the biggest reminder is the one that brings you back to the beginning. ❤️‍🔥

I had the privilege of joining Denise Alvarez on How to Market Your Horse Business, and while we talked about the growth of Rockstar Reins and SmarTack, I walked away with something even more valuable: a renewed focus on WHY.

Yes, I’m passionate about creating beautiful, high-quality products. Yes, I want to grow these brands, reach more riders, and build something that lasts.

But underneath all of it is a mission that has always mattered more than the products themselves.

I want to encourage people to see their potential, believe in what’s possible, and have the courage to pursue the fullest version of who they were created to be.

And somewhere along the way, while working hard to market the businesses, I needed the reminder that social media gives us the opportunity to market something much bigger than what we sell.

🌟We get to share what we believe.
🌟We get to encourage someone who needs it.
🌟We get to remind people that they are capable of more than they might realize.
🌟We get to pour into others, build confidence, and make a difference.

The products may be what bring people to our brands, but the mission is what gives the work meaning.

So here’s to getting back to the heart of it. To building businesses with purpose. To using the platforms we’ve been given to lift others up. And to never being so focused on what we’re selling that we forget what we’re here to stand for.

Because the real Rockstar mission has never been just about reins or tack.

It’s about PEOPLE. Their potential. Their purpose. And the courage to go after it.

Thank you, Denise, for the conversation and the reminder. ❤️‍🔥

Be Bold. Ride Rockstar.

Meet Gen 3 — the next evolution of SmarTack style! Featuring a bold gladiator-style breast collar, wither strap, and a c...
10/10/2026

Meet Gen 3 — the next evolution of SmarTack style!

Featuring a bold gladiator-style breast collar, wither strap, and a coordinating one-ear bridle, Gen 3 brings a fresh, statement-making look to your tack collection. With two distinctive design options, Studs and Buckstitch, you can choose the details that match your vibe and make the look your own.

But this is more than a gorgeous tack set. It’s SmarTack — designed around the freedom to change your style without changing your entire set of tack. Switch your inlays, express your individuality, and create a look for every mood, moment, and ride.

And get your hands on an unlisted limited-edition inlay set as our GIFT to you with every Gen 3 purchase, while supplies last!

10/06/2026

Red, white, and blue flags painted on a barn,
Cowboy boots, Coca Cola, and Rodeo 🤠

It doesn’t get much more American than that! Show your USA pride with the 250 SmarTack inlay available for a limited time at www.rockstarreins.com

These gorgeous sets went out to the California Gymkana Association earlier this year, but were definitely some of our fa...
10/05/2026

These gorgeous sets went out to the California Gymkana Association earlier this year, but were definitely some of our faves! 🌟

Gen 3 coming this month! What are you going for - Buckstitch or Studs?
10/04/2026

Gen 3 coming this month! What are you going for - Buckstitch or Studs?

09/29/2026

From our garage to some of the biggest associations in the nation. From weekend competitors to the highest caliber athletes in the sport. From the little ones just getting started to the ones standing under the brightest lights.

And somehow, through all of it, you keep telling us the same thing:

You LOVE your Rockstar Reins.
You LOVE your SmarTack.
And you keep coming back for more.

Those little reviews you leave?
Yeah… they’re a BIG deal around here. 🖤

THANK YOU for choosing us.
THANK YOU for telling your friends.
THANK YOU for wearing, riding, and believing in what we’re building.

From a garage in Texas to arenas across the country…

WE’RE NOT DONE YET. 🌟🤘🏼

Keep those reviews coming. We read every. single. one.

It’s not over til it’s over - at least that’s what Andrea Busby said as she ROCKED the Governor’s Cup putting her in the...
09/28/2026

It’s not over til it’s over - at least that’s what Andrea Busby said as she ROCKED the Governor’s Cup putting her in the top 15 🌟

And with an attendance of a minimum of 25 rodeos needed to qualify for the NFR, can we just take a moment for the baddie Kassie Mowry 🤘

And we are ALWAYS cheering for Tricia and Emily! So, while things are still officially unofficial, we say let’s get ready to rodeo!! 🌟🤘

09/25/2026

What if your 10 favorite tack sets could fit in your glove box? 👀✨

With SmarTack, they can 🤘

One quality tack set. Endless interchangeable looks. And your entire collection of inlays takes up a fraction of the space traditional tack does.

So go ahead… bring the turquoise.
Bring the pink.
Bring the glitter.
Bring the wild print.
Bring ALL of them. 😂

Because when your style can change in seconds, there’s no reason to leave your favorites at home.

SmarTack: less bulk. More options.
One tack set. Your whole vibe. 🌟

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