CM Swim Co.

CM Swim Co. Survival swim lessons + business & marketing strategy for swim instructors. Saving Little Lives®

04/22/2026

It might feel like you’re getting ghosted.

But most of the time…

Parents just didn’t have enough of a reason to choose your swim lessons.

Hear me out.

It’s not because they don’t want your lessons….

It’s because there was nothing guiding them from interest → saying yes.

Moms:

Even if you don’t realize it, you’re looking for a reason to say:

“That’s the one I trust for our swim lessons!”

And that’s the gap most swim lesson instructors don’t realize they have.

💦 If you want the email template I send to start building trust immediately after a parent reaches out

Comment INBOX and I’ll send it over.

04/19/2026

It sounds backwards, but…

My swim lesson instructor “friends” didn’t want to see me do well.

They told me not to double my prices.

They said “no one will pay you.”

And then?

My swim lesson demand increased.

More parents wanted to pay my higher rates.

Business took off.

And that’s when I realized…

They only wanted to be my friend while we were on the same playing field.

They wouldn’t support me while I pursued my goals because it made them uncomfortable.

They sat idly on their hands instead of taking the same risks.

👉🏼 Most advice in this industry
is designed to keep things comfortable…

Not to help you grow.

It’s easier to say:

“The math isn’t mathing”

Or “it’s the economy”

Than to change your pricing, your systems, and the way you run your business.

But that doesn’t mean it’s not possible.

You just have to be willing to do it differently.

💦 Want to download a free list of the tools & systems I use in my 6 figure swim lesson business?

Everything from checking accounts to scheduling & social media?

Comment TECH and I’ll send it over.

But make sure you’re following me so I can DM it.

04/19/2026

Raise your hand if you’ve got time slots you’re trying to fill 🙋🏼‍♀️

I hear so many swim lesson instructors say:

“it’s because of the economy.”

And I always think… not quite.

Hear me out.

The problem isn’t that parents don’t want swim lessons right now.

It’s that they’re still in the

“is this the best use of my time & money?” stage.

So when your marketing only sounds like:

“spots are filling fast!”

or

“last chance for lessons”

It can feel like something’s just…missing.

But the instructors whose schedules consistently fill?

They’re meeting parents in the middle.

Before the urgency

Before it’s time to sign up

They’re actually helping families connect
to the lessons they offer before asking them to commit.

That shift makes a bigger difference than most instructors realize.

👇🏼 Tell me

Have you ever thought about your marketing this way before?

04/13/2026

I see this all the time.

Most swim lesson instructors think social media posts & word of mouth are the best way to fill their schedule.

So they post:

“Summer swim lessons open! Book now!”

…followed by

“Lessons start Monday! Only 3 spots left!”

But that kind of generic marketing rarely works.

Especially if your business funnels aren’t set up.

If I had to fill a swim lesson schedule from scratch this summer, I’d focus on 3 things:

1️⃣ Ideal clients

Get clear on who your lessons are for and why they should choose you.

2️⃣ Email marketing
Social media might attract parents, but email is what actually nurtures them.

No algorithm. Just direct communication.

3️⃣ A streamlined sign up process

No Venmo deposits.

No back and forth scheduling.

A system where parents can:

→ view available time slots
→ book
→ pay
→ sign
→ and get reminders

All in one place.

When those 3 things are in place…

Your schedule finally fills because parents feel the effort you’ve put in.

💦 Want to see the exact tools I use to run this behind the scenes of my 6 figure swim lesson business?

Comment TECH and I’ll send it over.

Make sure you’re following me so I can DM it.

04/10/2026

I’ll die on this hill.

Access to swim lessons is important.

But somewhere along the way…

a lot of survival swim lesson instructors started to believe…

That they shouldn’t be paid well for work they do well.

That being “affordable” was part of being a good instructor.

And I don’t agree with that.

Because that often turns into:

Teaching 30 lessons in a 6 hour day
Squeezing in one more child just to make ends meet

Running on low energy 24/7

Operating on small margins

And having very little time for the business behind the scenes

And at some point, something has to give.

Totally burnt out?

Need a session off?

Thinking about going back to a 9–5?

That doesn’t happen because you don’t care…

But because the business was never built to support you.

So yes,

My lessons are more expensive.

But because I focus on quality > quantity,

They’re done well.

Consistently.

And will be for years to come.

You can be passionate about what you do and be compensated well for it.

Those two things are not mutually exclusive.

Curious how you feel about this.

How would you respond to this email?
04/09/2026

How would you respond to this email?

04/08/2026

I get a lot of questions about how I film content during lessons.

It took some trial and error, but like everything else, it got easier the more I did it.

After testing a lot of different cameras and attachments over the years, I put together a list of what I actually use every day.

My setup is simple, but it lets me:

1. Keep my full attention on the child
2. Stay hands-on when needed
3. And still capture everything

I linked everything in one place in the comments!

04/07/2026

When you don’t spend time working on your business,

Only in it…

That’s exactly how you end up with gaps in your schedule.

Here’s what I mean👇🏼

Instructors say:

“email me for more info”

But don’t realize it’s their job to make that information easily accessible.

A parent shouldn’t have to go chasing it.

So what happens?

Parents hesitate.
They move on to someone who made the process easier.

Instructors post:

“summer schedule is open! sign up now!”

But they haven’t warmed up their audience at all.

No trust built.
No context.
No reason for a parent to feel ready to commit.

They assume outdated scheduling software and Venmo payments are fine…

Without thinking about how that actually feels to a parent on the other side.

Disjointed.
Confusing.
A little unprofessional.

And suddenly… they’re blaming the economy for empty time slots—

when the business was never set up to support consistent enrollment.

Curious—does this feel familiar or no?

💦 Want a list of the exact tools I use to keep my 6-figure swim lesson business booked?

Comment TECH or message me and I’ll send it over.

04/06/2026

I didn’t realize this when I first started my swim lesson business, but I was totally underpricing my swim lessons.

Everyone told me to price my lessons “similar to the market rate.”

And honestly, I thought it was working… because I was always fully booked.

But I was also exhausted.

I was giving 110% to every child.

I wanted families to have an incredible experience, so I spent hours creating systems & onboarding processes.

That’s where the burnout started for me.

It wasn’t possible when I was teaching 30 lessons a day.

So I did something unheard of in the swim lesson industry.

I doubled my pricing.

I thought it would cut down my demand for lessons a little bit, but that’s not actually what happened 😩

👉🏼 Have you ever been fully booked, but still not making end meet at the end of the month?

Tell me in the comments.

🤪 I’ll share what happened next in my business in there too

04/06/2026

I know this might not be what you want to hear… but it’s too important not to say.

Floatation devices don’t actually teach kids how to swim.

And if they’re being used so you don’t have to get in the water with your child, that’s a red flag worth reconsidering.

I get why they’re popular.

They feel like the safer option.
They make pool time easier.
And they seem like a good step before “real” swim lessons.

But here’s what most parents aren’t told:

👉🏼 They keep kids upright & vertical
(The opposite of the position needed to stay safe in the water)

👉🏼 They keep kids comfortable
Which is how you end up with a child who panics the second water hits their face

👉🏼 They create a false sense of security
For both the child and the parent

And here’s the hardest part…

When the floaties come off, young kids don’t realize how much work the device was doing for them.

They think they’ll still pop right up.
They think their face will stay above water.
They think they can swim.

But they can’t.

So when they jump in…

They go under.

And it’s silent.

‼️ Even 20 seconds underwater can lead to a fatal drowning or lifelong injury.

If your goal is true water safety for your child,
floatation devices aren’t the way.

💭 Tell me—did your kids ever use floaties, or is this something you’ve been rethinking?

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942XX, 958XX

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