08/10/2018
Hi guys! Haven't posted here in a while because I've been hanging out on Instagram instead (.fit), but wanted to share this article about the Les Mills business.
Favorite quote, and a reason why I love LesMills programs so much, "people often associate what do we with how it affects their physical appearance. The hardest part of creating fitness programs that truly changes people’s lives is teaching them to see all of the more meaningful ways beyond physical appearance that fitness can change your life."
Innovating a 50 year old company is never easy. But Diana Mills has made a mission of listening to women to find ways to grow her grandfather's brand in the incredibly crowded and competitive fitness space.