Barreled

01/22/2026

Thank you, Puget Sound Business Journal, for the article and helping spread the word! If interested in investment inquiries, please shoot us a DM! Yew!

A surf park in Yakima? This entrepreneur thinks it can work. >> See the full article below ⬇️

12/04/2025

For the 11th year in a row, I asked Santa for a .

Thanks to for putting together an amazing Home for the Holidays community event and letting us share some updates. And thanks to , , and for letting me piggy-back off holiday events of their own.

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10/27/2025

We’ll be down at Cowiche Creek Brewing Thursday, 11/20, for Chair 4 Promotions showing of the newest Warren Miller film. We’ll be handing out more stickers and getting the word out that we’re still hunting for investors. Thanks for letting us join in on the fun!

Grab your tickets now!

DON’T MISS OUT! We have limited seating for the Warren Miller film and tickets are going fast! There are 30 tickets left so get yours now!

https://www.eventbrite.com/e/warren-millers-sno-ciety-tickets-1835657514039?utm-campaign=social&utm-content=attendeeshare&utm-medium=discovery&utm-term=listing&utm-source=wsa&aff=ebdsshwebmobile

10/06/2025

“BuT ThErE ArEn’T AnY SuRfErS iN YaKiMa”

First off, wrong. If you’re a surfer, or an aspiring one, in the Upper or Lower Yakima Valleys, please leave a 🤙 in the comments and stand up and be counted!

Secondly, as we laid out in our previous post, we’re not in Yakima for just the Yakima market. We’re in Yakima to make a day trip possible for the entire Northwest! In our market, there are an estimated 200,000 surfers that take on the frigid North Pacific 1.2 million times/year. Plus, did you know, according to SFIA data, only tennis and pickleball (literally, off the chart) grew faster than surfing over the pandemic? And I bet you’re reading this in your favorite pickleball outfit…

We already have a bunch of surfers in the PNW, we just call them skiers and snowboarders. Quick history lesson, the first snowboard was made from converting the original “Snurfer” so if you can’t see the thru line from surfing to snowboarding, lawd help us all! In our region, there are an estimated 2.5 million skiers/snowboarders that visit the mountains more than 10 million times/year.

And our research shows there is even more interest in surfing! We surveyed three key focus groups, high schoolers in suburbia Seattle, marketing students at our Alma Mater , and in the Yakima taproom. We found about half participate in snowsports but, when it came to surfing - learning, trying, continuing - that number spiked 25% higher. Quick, can someone do the math for us: What’s 125% times 10 million ski visits?🧐

If we build it, they will come.

09/30/2025

We get A LOT of questions about our choice of Yakima and, we’ve always said, it was the data that brought us here! We figured we’d lay it all out!Please excuse the long post, but we could go on and on…

1) The full size WaveGarden tech requires a 5.5 acre pool so to keep build costs somewhere near planet earth, we knew it had to be outdoors! Well, only one place in the state has the nickname “The Palm Springs of Washington”, a perfect descriptor for the 300+ days of sunshine and the high desert climate provided by Mt. Rainier’s rain shadow. With temps that peak triple digits during midsummer, surfing in a swimsuit and rashguard is within driving distance for millions of people. Yakima also sits 1,000-2,000 ft lower in elevation than other Central WA locations with similar proximities to markets. That means it gets warmer earlier and stays warmer longer than places like Cle Elum, Wenatchee, or Bend, maximizing or minimum operating season (April 1 - Oct 31). Shhhh…but there might be a way to heat the pool, TBD…

2) If you could drop a pin anywhere in the NW to have access to all major markets in the region, you couldn’t pick a better spot than Yakima! Two hours to Seattle, three to Portland and Spokane. That puts the 15th, 25th, and 98th largest MSAs in the country, or about 7 million people, within a day trip. A day trip? We live in a market where skiers and snowboarders have regularly proven their willingness to travel 2-3 hrs, in adverse conditions, for a day on the hill so we don’t think it’s too much to ask to do the same in sunny and 80 degree conditions. We also think both Vancouver, BC and Boise are in play for our secondary markets - it’s not outrageous for a ski family from Seattle to take a trip to Whistler or Sun Valley.

3) Yakima is ALREADY Central WA’s tourism leader! Say what?!?! That’s right, Yakima sees about a half a million MORE tourists than Lake Chelan every year. Why do they come? Mt. Rainier National Park, heading to the world-famous Gorge amphitheater from anywhere south of Olympia, or to enjoy the center of the US craft brewing world. But the real driver? Athletic families. Yakima hosts 500+ sports tournaments per year!

09/17/2025

We had the great pleasure of attending ‘s State of the Market event for Portland! We lugged the whole booth down to share with all the attendees, and the region at-large, that we are on the investment hunt! We know it’s an interesting time to be raising capital but have to keep forging ahead!

Per the usual, any leads or ideas on where to look? We’re all ears!👂

09/02/2025

We spent the final Saturday in August saying so long to our friends, , and their Sounds of Summer concert series. Thank you for helping us spread the word about surfing in the Yakima Valley and we’ll see ya’ll next summer! Yew!

08/18/2025

And just like that, it’s a wrap for Music in the Vines 2025! Thank you, again, to the entire team for being so welcoming and willing to share your audience with us! Ya’ll are outstanding people! We’ll see you next year! Yew!

07/17/2025

As we say goodbye to those 9PM sunsets, time to illuminate the set-up! If you see the lights on, come say hello!

Thanks, again, to and for allowing us to piggyback off their awesome summer concert series!

06/23/2025

If you’re looking for a vibe comparison we’re in pursuit of, look no further than Music in the Vines or Summer Concert Series…now just imagine a world class surf wave behind one of those stages! Yew! 🤙

And thanks for sharing your audiences! We hope to pour a lot of your wine at our concerts!

06/10/2025

Last week, the Seattle Retail and Hospitality Summit turned into a family affair! The Brothers Lawrence, uniquely and distinctly different than The Lawrence Brothers, manned the booth and networked with some heavy hitters in the space, all in hopes of leading to our next pitch!

Got any ideas? Shoot them our way!

05/25/2025

Happy Memorial Day Weekend! 🇺🇸

We’re out enjoying this perfect surfing weather on the fun side of the bar today. Come on by for some stickers and to answer all of your questions! Yew! 🤙