Joel Raab Country Radio and Media

Joel Raab Country Radio and Media Adviser to Country radio stations and media companies owned by most of the major broadcast groups. He's married with two adult children.

Joel Raab currently advises Country radio stations for companies including Beasley, Audacy, Signal, Bonneville, Americom, Forever Media, Leighton, Renda, Saga, VerStandig and others. Prior to consulting, Joel programmed and served as an on-air personality in three major markets; New York, Cleveland and Pittsburgh. A graduate of the Northwestern University School of Communications, Joel was born in the Pittsburgh area and currently lives outside of Philadelphia.

A positive story for radio!
03/10/2026

A positive story for radio!

RADIO ONLINE offers the latest radio industry news, podcast news, radio show prep, radio promotions, radio station data and more. RADIO ONLINE has been serving the radio industry since 1989, with up-to-the-minute news at radio-online.com

What's your Christmas radio strategy?
12/11/2025

What's your Christmas radio strategy?

Every year, there are hundreds — if not thousands — of new Christmas releases. A high percentage of them are new songs. As radio programmers, avoid most of these new

A good argument for keeping radios in cars:
11/19/2025

A good argument for keeping radios in cars:

RADIO ONLINE offers the latest radio industry news, podcast news, radio show prep, radio promotions, radio station data and more. RADIO ONLINE has been serving the radio industry since 1989, with up-to-the-minute news at radio-online.com

What brings your station to life?
09/11/2025

What brings your station to life?

You might think is going to be another article droning on about the advantages and importance of live vs. tracking. Hardly. More often than not, tracking is now a fact

What's in a name?  Plenty!  (Read on, please).
05/16/2025

What's in a name? Plenty! (Read on, please).

In one of their positioning books, marketing strategists Al Ries and Jack Trout wrote that the most important marketing decision you will make is choosing your name. When we're born,

Gotta love the optimism!
12/04/2024

Gotta love the optimism!

As radio faces competition from an ever-increasing number of platforms, radio marketing firm DMR/Interactive is projecting a 14% increase in station marketing budgets across the radio industry in 2025, following years of single-digit declines.

What makes you or your station unique?
10/18/2024

What makes you or your station unique?

“Beating the Odds: The Untold Story Behind the Rise of ABC” is ABC founder and President Leonard Goldenson’s detailed account of the rise of the ABC television network. One aspect

Keep your chin up ...
09/18/2024

Keep your chin up ...

For those recently laid off, know that there are still plenty of opportunities if you put yourself out there. I’ve compiled a list of traits I look for in applicants.

Thanks Jeff Lynn for the "Ink" ... an honor to be your first in this series.
09/13/2024

Thanks Jeff Lynn for the "Ink" ... an honor to be your first in this series.

Joel Raab: Country is having a moment. Artists like Morgan Wallen and Luke Combs are crossing to pop, and that's good for us.

Thanks for nice feedback I've received so far for this latest Inside Radio/Country Insider article.  Even if the ideas d...
07/24/2024

Thanks for nice feedback I've received so far for this latest Inside Radio/Country Insider article. Even if the ideas didn't work- the good news is they tried!

If you don't “take a shot,” sometimes you'll never know what you missed. The list of experiments in the country format that didn't pan out yet yielded great lessons for

07/09/2024

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Philadelphia, PA

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