02/06/2021
🆂🅲🅶 🆃🅸🅿🆂 Let’s chat about the real “hit machine” today - Douyin (TikTok in China).
☽ This social media platform is used to make a variety of short-form videos, from genres like dance, comedy, and education, that have a duration from 3 seconds to 1 minute (3 minutes or even longer for some users).
☽ TikTok and Douyin have almost the same user interface but no access to each other's content. Their servers are each based in the market where the respective app is available.
☽ The two products are similar, but features are not identical. Douyin has ad placement and e-commerce options like Facebook/IG. Douyin also has its store, in which users can tag and advertise their products, and users can request to work with an influencer for brand deals.
☽ This means that content creators have a variety of ways to make profit on Douyin, whether it’s through video views, influencer promotions or even as easy as link a product to their videos.
☽ A variety of trends have risen within TikTok, including memes, lip-synced songs, and comedy videos. Duets, a feature that allows users to add their own video to an existing video with the original content's audio, have sparked many of these trends.
☽ Because of its decentralization algorithm, it is known as the ‘viral’ trend maker nowadays. Therefore the music industry has been focusing a lot of energies on marketing music via this platform.
🇨🇳 𝐒𝐂𝐆 𝐆𝐑𝐎𝐔𝐏 鸷鸟不群
// 🌛Don’t forget to .group for more global music industry info! 🌏Let’s expand the global artist community together.
