Geoff Storm Productions

06/01/2012

Pop culture in radio imaging.

http://geoffstorm.wordpress.com/2012/06/01/zombies-devour-the-airwaves/

Effective radio producers understand the importance of relating to their audience. If your work reflects your listeners’ interests and experiences, you’ll be better able to establish relevance....

05/14/2012

Opposites in advertising.
http://geoffstorm.wordpress.com/2012/05/14/opposites/

Last week I wrote about opposites and gave an example of how you can use them in ad copy. Here’s another example. If you work in radio long enough, you’ll be asked to do spots for every type o...

05/09/2012

A copywriting idea for when you're pressed for time. http://bit.ly/IUoioT

I promised in a recent post to offer some methods for generating copy ideas when you’re short on time. That was almost a month ago. My attention has been diverted during these last few hectic wee...

04/16/2012

Clever video about the relationship between time and creativity.
http://geoffstorm.wordpress.com/2012/04/16/creativity-takes-time/

Big ideas rarely come to me spontaneously. The creative work with which I’m most satisfied is usually the result of a lengthy process, and a good portion of that process involves little time spen...

04/02/2012

Radio "Badvertising:" Cleaning Up the Clutter
http://geoffstorm.wordpress.com/2012/04/02/radio-badvertising/

03/27/2012

Storytelling in advertising.
http://geoffstorm.wordpress.com/2012/03/27/make-me-care-2/

I love a good story. I like hearing them; I like telling them. Knowing this, a friend recently tipped me off to this TED talk from Andrew Stanton, director of “John Carter.” For me, Stan...

07/18/2011

Recently added one of my old radio documentaries to the Soundstorm iTunes podcast. It's a history piece about FDR's early Fireside Chats.

Download or subscribe to free podcast episodes from SOUNDSTORM by Unknown on iTunes.

06/11/2011

I like sound. And I really like this site.

Alan Freed may have been the first to attribute "Rock and Roll" to a musical form, but he wasn't the first to use the words together.

06/10/2011

I was asked to contribute another story on wrongful conviction to the New York Reporting Project at Utica College. Listen at their site: http://www.nyrp-uc.org and on SoundStorm, a free iTunes podcast: http://itunes.apple.com/us/podcast/soundstorm/id426274863

Informing citizens of New York State about important public issues.

02/18/2011

I just posted the last three segments of the "We Were All Incarcerated" premiere Q&A with Steve Barnes and Sylvia Bouchard. Watch part six here, and see it all at http://www.wewereallincarcerated.com. And thanks so much for your support!

A Q&A with Steve Barnes and Sylvia Bouchard at the premiere of the documentary "We Were All Incarcerated." Utica College, January 26, 2011. Part six. Visit http://www.wewereallincarcerated.com.

02/12/2011

In Part three of the "We Were All Incarcerated" premiere Q&A with Steve Barnes and Sylvia Bouchard, Steve discusses his first interrogation by police.

A Q&A with Steve Barnes and Sylvia Bouchard at the premiere of the documentary "We Were All Incarcerated." Utica College, January 26, 2011. Part three. Visit http://www.wewereallincarcerated.com.