Bad Babysitter

Bad Babysitter The most powerful ideas are born from empathy. We give you instincts and insights about people…the magic of strategy.

Bad Babysitter is proud to be one of the 350 donors that provided 8000 free meals, water, and snacks to cops working ove...
04/08/2019

Bad Babysitter is proud to be one of the 350 donors that provided 8000 free meals, water, and snacks to cops working overtime during Mardi Gras 2019.

Observations about the advertising industry and why it needs ethnographers.
12/04/2018

Observations about the advertising industry and why it needs ethnographers.

For the past several years, the military acronym VUCA — Volatile, Uncertain, Complex, Ambiguous — has been a handy shorthand in business…

08/31/2018

The "Influencer economy" is a wholly new and strange landscape with clear cultural implications. Especially when you think about how many young folks want to "be YouTube stars" when they grow up. Today, this is very different than simply desiring to 'be a movie star'.

Recently, I heard two separate stories about a college age kid at a summer job who didn't know how to use a broom. Liter...
08/20/2018

Recently, I heard two separate stories about a college age kid at a summer job who didn't know how to use a broom. Literally, no idea how it worked. I'm surprised CPG cleaning brands aren't all over this.

Helping run a household gives kids an awareness of the needs of others.

The co-opting of Burning Man by fast fashion is one of the more depressing cultural hijacks...Buying a head-to-toe look ...
08/15/2018

The co-opting of Burning Man by fast fashion is one of the more depressing cultural hijacks...Buying a head-to-toe look called Playa Princess is the antithesis of the event ethos.

Gratifying to see that 2 years after our work with Hearts & Science, they are leading this conversation.
06/19/2018

Gratifying to see that 2 years after our work with Hearts & Science, they are leading this conversation.

At the Cannes International Festival of Creativity, Omnicom’s Scott Hagedorn considers how marketers can help counter the spread of digital content addiction.

We're honored to be working with Forbes "Most Innovative Company"!
06/06/2018

We're honored to be working with Forbes "Most Innovative Company"!

ServiceNow #1 on the Forbes World’s Most Innovative Companies List

Primrose has been a client for 3 years. We've done deep explorations with both Parents and Teachers to help them create ...
06/06/2018

Primrose has been a client for 3 years. We've done deep explorations with both Parents and Teachers to help them create the most productive relationships that young kids need to thrive in early education. We're thrilled to be part of their success!

So, in 1982, Erwin launched her own school, using her mother’s mix of Montessori-style child-initiated learning, and teacher-led curriculum—a blend that is at the heart of the organization today, now known as The Primrose Schools.

"Megababe is all about finding solutions for problems that women have been shamed about for years." Megababe
04/14/2018

"Megababe is all about finding solutions for problems that women have been shamed about for years." Megababe

Katie Sturino is best known as the blogger behind The 12ish Style and momager to much-loved and much-missed celebrity dog the late Toast, . A body-positive icon, Sturino is all about celebrating style at any size. With her addictive Instagram series , Sturino recreat...

04/09/2018

The library is dangerous, full
Of answers. If you go inside,

You may not come out
The same person who went in.

—Alberto Ríos

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New Orleans, LA

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