G7 is an integrated marketing agency specializing in:
Experiential | Entertainment Strategy | Talen
G7 Gives Back: The team in Nashville volunteered with Second Harvest Food Bank of Middle Tennessee last week! We sorted a total of 5,403 pounds of produce that came directly from farms. This produce has already made its way to food banks and pantries all over Middle Tennessee and will become 4,502 individual meals. Thank you for Second Harvest for having us and helping fight hunger in Middle Tennessee!
1 in 8 people in Tennessee are food insecure. Second Harvest's mission is to provide food to people facing hunger and work to advance hunger solutions in Middle and West Tennessee. Learn more at https://www.secondharvestmidtn.org
It's National Intern Day! 🎉 Thank you Taylor, Jake and Lauren for all you do. Your hard work and fresh perspective are invaluable, amd we're glad you chose to spend the summer at G7! ☀️
Thrilled to help make this @ramtrucks #RamTRX spot come to life with this incredible track by Jackson Dean #dontcomelookin
We’re excited to share that Event Marketer is featuring DeWayne Williams, Senior Experiential Designer at G7, as a part of their Experiential in Color program in their Summer issue. Check out DeWayne’s perspective as well as other agency and brand pros discussing industry trends, inclusive campaigns, and what it means to belong in events at https://www.eventmarketer.com/interactive-content/experientialincolor2022/
Shawn Mendes went "back in time" when he stopped by the ShawnAccess Experience, an immersive VIP event and photo-opp produced by G7 Marketing on behalf of 237 Global and Shawn's team. Check out the experience on-tour with Shawn through 2023!
Read more: https://people.com/music/shawn-mendes-recreates-illuminate-album-cover-six-years-later/
Nashville Pride Festival is this weekend! Our G7 team put together a playlist from our favorite LGBTQ+ artists to celebrate. Check it out on Spotify: https://open.spotify.com/playlist/5Oe2KIXREdgaf7pnnnahsE?si=749229b4524b4eaf
G7 was off to the races with White Claw Hard Seltzer last week! The team helped create a dreamy activation for White Claw at the Kentucky Derby. Complete with white roses and seltzer tastings, White Claw certainly brought a wave to the most exciting two minutes in sports.
G7, George P. Johnson Experience Marketing, and Acura brought a star-studded line up to the Acura Grand Prix of Long Beach. After being pushed back 2 years due to COVID-19, the Royal Machines finally took the stage on April 9th alongside surprise guests - DMC from Run DMC, Gavin Rossdale from Bush, and Dexter Holland from the Offspring. Kudos to Michelle, Danielle and the rest of the G7 team!
Our team had a blast at the Rendezvous Spring Festival earlier this month! Jackson Hole Mountain Resort tapped G7 to book and produce its annual free two-day music festival. After a hiatus due to the pandemic, G7 led all talent booking, event production, ticketing, logistics, sponsorship management, and onsite programming. Festival goers enjoyed performances from Fitz & The Tantrums, Ben Harper & The Innocent Criminals, Cold War Kids, Brett Dennen, and The Wailers against the stunning backdrop of Jackson Hole, Wyoming.
It's #NationalPetDay! Here's to all of G7's fluffy friends. Bonus points to anyone who can match the pets to their parents in the comments! 🐾
Planning a trip to Nashville soon? The award-winning Gibson Garage is a must-see! 🎸 Check out VMSD's article to learn more about this guitar mecca brought to life by G7, George P. Johnson Experience Marketing and Shoptology in Music City! https://vmsd.com/gibson-takes-guitar-retailing-to-a-new-level-with-fan-journey-experience/
"A strong woman looks a challenge dead in the eye and gives it a wink." - Gina Carey
Clients, partners and employees alike - hardworking, visionary women make what we do possible. Happy Women’s History Month!
G7 teamed up with Terminus to produce their hybrid internal event, which kicked off 2022 and provided them an opportunity to celebrate company milestones and successes. Working closely with the client team, we not only developed a customized event splash page complete with attendee message capabilities, but also edited the video content + powerpoint presentations, aided in the design of event flow for optimal participation, and using proprietary software, engineered a seamless, user friendly experience for both in-person and virtual attendees.
At SXSW in Austin this weekend? Make sure to stop by the White Claw Surf House and catch a vibe! The G7 team helped bring this custom coastal surf shack to life to bring awareness to White Claw's latest launch, White Claw Surf. At Surf House, guests can attend curated panels, take advantage of surf-inspired photo ops, and taste the brand new White Claw Surf. 🌊
What did you think of this year’s Super Bowl halftime show? BizBash asked event professionals to grade the performance headlined by Dr. Dre, Snoop Dogg, Eminem, Mary J. Blige, Kendrick Lamar and 50 Cent. Let us know your grade in the comments and see how the pros, including G7’s own Christian Henderson, rated this year’s halftime show at https://www.bizbash.com/production-strategy/programming-entertainment/article/22056013/rating-the-super-bowl-lvi-halftime-show. Photo: Gregory Shamus for Getty Images.
Event professionals shared their thoughts on the 2022 Super Bowl halftime show, headlined by Dr. Dre, Snoop Dogg, Eminem, Mary J. Blige, Kendrick Lamar and 50 Cent.
When brands put fans first, everyone wins. “Fans will gravitate to partnerships that feel authentic and will be the first to call you out if they’re not.” G7's Jessica Abel along with more live entertainment and event tech experts make their predictions for 2022 fan experiences in XLIVE 's article. Check it out at https://www.xliveglobal.com/fan-experience/top-fan-experience-trends-2022
Events and fan experiences continued to undergo massive changes in 2021, with artists, teams, | Live entertainment industry and event tech experts share their top trend predictions for the coming year.
19 weeks, 23,000 miles, 51 cities in 31 states, and 67 shows in front of 91,000 fans. 4 bands touring safely and in style in the Ram ProMaster®, getting to do what they do best: live music!
We were proud to partner with Ram Trucks for the 2021 Back to Live Tour and get Radkey, THE FOXIES, Michigander and Houndmouth back on the road. #rambandvan
SiriusXM Pandora #RamTrucks #RamProMaster #SiriusXM #Pandora
Congratulations to Peter Brown for joining Leadership Music’s Class of 2022. Peter will join 45 other music industry professionals to deep-dive into the music business and explore issues currently impacting the industry.
That's a wrap! Thanks to Event Marketer for a great welcome back to #EMSLive. It was a highlight to see so many colleagues, clients and friends in Chicago this week, and we were honored to celebrate Ex Awards wins alongside Gibson and Cisco.
Gibson - Best Permanent or Pop-Up Retail Experience
Cisco - Best Pandemic-era Pivot Experience (B2B)
Cisco - Best Pandemic-era Virtual Event (B2B)
Hello Chicago! The G7 Team is at #EMSLive to check out the latest in experiential trends and technology. If you're there, don't miss Tasha Young's panel Experiential Retail: Gibson Garage - The Ultimate Guitar Experience tomorrow (Thursday, 10/7) at 1:30PM!
We are honored to be included on Event Marketer's list of top experiential agencies for the fourth year in a row! Congrats to all of the 2021 It List honorees! https://www.eventmarketer.com/article/the-2021-it-list-recognizing-the-top-100-event-agencies/
Congrats to George P. Johnson Experience Marketing's CEO Chris Meyer and our very own Rick Whetsel on their inclusion in the BizBash 500: 2021's Most Influential Event Professionals list! The list focuses on the event industry’s trailblazers, trendsetters and up-and-comers.
Check out the full article here: https://www.bizbash.com/bizbash-lists/brands-event-pros/article/21710398/the-bizbash-500-meet-2021s-most-influential-event-professionals
Jessica Abel’s advice for media pitches? Do your research. Check out the "12 Mistakes To Avoid When Pitching A Story To The Media" as part of the Forbes Communications Council.
While you may have a good story on your hands, convincing reporters to share it with their audience it is a task that’s often easier said than done.
Today we want to celebrate and recognize our interns for everything they do! 🎉
Thank you so much for your ideas, hard work, and new perspective you bring to our team. We are lucky to have you!
We're thrilled to have taken home the GRAND GEORGIE at our internal Global Leadership Summit along with our sister agencies Shoptology and George P. Johnson Experience Marketing! We were recognized for our collaboration on the brand-new Gibson Garage experience. Looking forward to continued collaboration with all of our Project Network!
We're expanding our team of entertainment marketing innovators! See details for all positions: https://lnkd.in/eVvRS33
JOIN US this Thursday at 12p CST to celebrate National Women’s Health Week with a fun and free virtual workout hosted by Iskra Lawrence and Lita Lewis.
In partnership with our sister agency Motive, we brought mom, model and body acceptance advocate Iskra Lawrence together with Activia to provide accessible ways for women to prioritize their personal well-being and discover the gut-mind connection.
Activia reminds us that when you take care of yourself from within, you can show up for yourself in other ways. The event will focus on mindset, intentional breathwork, and include a 30 minute workout.
Click here for more info: https://bit.ly/3t7r6qz
Happy Mother’s Day from all of us at G7! 💐
G7 has been working closely with sister agencies George P. Johnson and Shoptology to develop strategy and design for the brand-new Gibson Garage experience! Check out their post below to see the space and enter to win a guitar!
We're giving away a brand new Gibson guitar each week as we start our countdown to the grand opening of the Gibson Garage. Head to Gibson.com/giveaway for al...
Ram Trucks and Foo Fighters have joined forces to pay homage to everyday heroes with the launch of a new multimedia campaign, “Spotlight.” The campaign reinforces the shared values of the Ram Trucks brand and Foo Fighters and shines a light on parents, family caregivers, coaches and teachers who remind us they are built to serve, even in the most challenging of times. The partnership, brokered by G7, was featured by Variety here: https://variety.com/2021/tv/news/foo-fighters-ram-trucks-commercial-1234967587/
Happy Derby Weekend! 🐎 We're posting up with White Claw Hard Seltzer to bring their pure refreshment to the track at Churchill Downs. Cheers to horses, hats, and happy hour!
In January, we partnered with INTREPID and Grammy-nominated singer Andra Day to create a unique rendition of her hit song “Rise Up” for Intel’s Virtual Footprint at this year’s CES trade show. Here's a peek at Andra Day and Intel’s #doseofsomethingwonderful
Proud to be part of this collaboration between Ram Trucks and Foo Fighters
Turn it up!🔥
As everything changed this year, one thing that never wavered was our team's belief in connective power of music. We're proud to work with incredible artists year-round to create impactful campaigns that bring audiences together. Check out our end of year playlist featuring some of the amazing talent we've been able to collaborate with in 2020. Cheers!
A playlist featuring Janelle Monáe, Keith Urban, Lenny Kravitz, and others
You know all about Santa’s sleigh, but have you seen his other ride? 🎅Thank you to our client, Ram Trucks, for powering the 2020 Nashville Christmas parade benefiting Monroe Carell Jr. Children's Hospital at Vanderbilt!
G7 had the opportunity to collaborate with Gibson on a handful of design projects in 2020. Our design team transformed key workspaces to increase functionality and innovation for Gibson employees. One of the completed projects we focused on was The Murphy Lab which is the newest lab at The Gibson Custom Shop. The Murphy Lab focuses on building historically accurate aged guitars led by Master Artisan Tom Murphy. Together we built a modern, sleek, functional workspace designed to enhance the production of these guitars as well as create an epic workspace for the team to continue to develop guitars and prototypes.
Since G7’s inception 10 years ago, we have grown in size, geography, and breadth of capabilities. So, when March arrived and our projects shifted, instead of hitting pause, we hit fast forward. We could think of no better opportunity to take a deep dive into our agency and really discover who we are and what we are here for.
Now, we look the way we feel - innovative, creative, energetic, and forward-thinking. We hope you like the new look.
Don't miss our final #RamJamSessions of the year, featuring Grammy-nominated artist Ingrid Andress! We've had an incredible year showcasing talent across 18 live stream events in partnership with Ram Trucks, SiriusXM The Highway and HarmanKardon. Thanks to all for tuning in + see you tomorrow!
Planning a virtual event on a tight timeline? G7 team members Christian Henderson and Sarah Moore shared insights with BizBash. Check it out here:
We caught up with event pros around the country to learn how they’re planning effective virtual events—with very little lead time.
In case you missed it, G7 teamed up with CLIO Awards to co-host the Music Business Association Brand Summit, with virtual conversations about how artists and brands have worked together during the pandemic - while also finding opportunities to do good.
We hope you can join us today for our last session, focused on Supporting the New Live, where we will explore how brands are finding innovative ways to work with talent in the new virtual landscape.
Click below to register and to check out the past sessions, which are free and available on demand: https://musicbiz.org/events/brand-summit-2020-music-for-good/
Don’t miss today's #BrandSummit2020 session examining the changing face of live music and relevant brand partnerships, including singer/songwriter Lindsay Ell! Link to register is below, join us at 3pm ET! Music Business Association CLIO Awards https://musicbiz.org/events/brand-summit-2020-music-for-good/
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800 18th Ave S, Ste A, Rear
707 18th Ave South
1611 Roy Acuff Place
8 Music Square W.
1802 Grand Ave
114 17th Ave S
1522 Demonbreun St
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320 11th ave South
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210 25th Ave N
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