The Historic Holly Theatre

The Historic Holly Theatre The Historic Holly Theatre was designed by noted architect Frank Clark in a Spanish Colonial Revival style. Music Venue.

Movie Palace and southern Oregon’s largest indoor Performing Arts Center. Located in the downtown historic district, Medford OR. https://linktr.ee/HOLLY_THEATRE

When it opened, the Holly sported the largest illuminated sign in Oregon outside Portland and had every modern amenity. With hundreds of electric lights and 500 feet of neon, it was also the largest electrification project in Southern Ore

gon or Northern California. It was considered nearly fire proof as one of the first commercial buildings to use gypsum board--or what we now call sheetrock. Highly ornate with dark wood trim and bright colors, the Venetian-themed interior was a welcomed step away from the reality of depression-era Medford. But in the late 1970s and early 1980s, changes in the movie industry spelled doom for nearly every single-screen movie theater in the country and the Holly closed its doors in 1986. Remodeled many times and falling into disrepair, the Holly languished for decades. Failing ceiling trusses almost spelled the end of the Holly and it was scheduled for demolition--most of its ornate design elements and equipment sold off to the highest bidder. But restaurateur and businessman, Art Alfinito, wasn't going to allow the once magnificent Holly to be torn down. He purchased the building hoping to be able to restore and reopen it. During his ownership, the theater was placed on the National Register of Historic Places but continued to decline as it became clear that Mr. Alfinito would be unable to realize such a large project. In 2011 the JPR Foundation purchased the theater and, with the support of the Medford Urban Renewal Agency, immediately embarked on the task of restoring the exterior of the building. That facade restoration won the City of Medford Landmarks Commission's 2013 Historic Preservation Award. Currently, we are fundraising to finish the interior restoration and bring the Holly Theatre back to life. See the current status of the campaign and make a contribution!

BASE IS THE PLACE. 🔥The 2nd Annual BASE Comedy Jam filled the Historic Holly Theatre with laughter, culture, celebration...
08/31/2026

BASE IS THE PLACE. 🔥

The 2nd Annual BASE Comedy Jam filled the Historic Holly Theatre with laughter, culture, celebration and incredible energy.

Look at this room. Look at this community. Look at what BASE Southern Oregon has created.

What a night. ❤️


🎉 THE HOLLY IS 96 TODAY! 🎉On August 29, 1930, the Holly Theatre first opened its doors in the heart of downtown Medford....
08/29/2026

🎉 THE HOLLY IS 96 TODAY! 🎉

On August 29, 1930, the Holly Theatre first opened its doors in the heart of downtown Medford.

After decades of history, years of restoration and an extraordinary community effort, the Holly reopened in March 2025. Now, just over a year later, this beautifully restored cultural landmark is once again alive with music, comedy, film, community events and audiences from across Southern Oregon and beyond.

And what a year it has been!

The Olsrud Family Auditorium has welcomed extraordinary artists, local organizations and thousands of guests through its doors. With every performance, people come downtown, dine in our restaurants, stay in our hotels, shop in local businesses and contribute to the economic vitality of our community.

The Holly is more than a theatre. It is a cultural landmark, a gathering place and an important part of downtown Medford’s continued growth.

Today, we celebrate everyone who made the restoration and reopening of the Holly possible, and everyone who continues to keep it alive by attending a show, becoming a member, volunteering, donating and bringing someone new through our doors.

So how do you celebrate the Holly’s 96th birthday? Come be part of it.

🎟️ Buy a ticket to the 2nd Annual BASE Comedy Jam today!
❤️ Become a Holly Theatre Member!
😂 Come see Jon Lovitz on September 19!
✨ Join us for Margaret Cho on October 10!

Every ticket purchased, every membership and every person who walks through these doors helps write the Holly’s next chapter.

Happy Birthday, Holly. Here’s to 96 years of history and everything still ahead. ❤️

Tickets, membership and upcoming events at hollytheatre.org

🎤🔥The 2nd Annual BASE Comedy Jam is bringing a HUGE night of comedy to the Historic Holly Theatre!Mike E. Winfield. Just...
08/28/2026

🎤🔥The 2nd Annual BASE Comedy Jam is bringing a HUGE night of comedy to the Historic Holly Theatre!

Mike E. Winfield. Just Nesh. Comedian CP. Hosted by Carl Lee, with DJ Gemineye and special entertainment from the FLY GIRLS.

BASE stopped by KOBI-TV NBC5 this morning to give you a taste of what’s coming.

Watch the clip, then get your tickets and be here tomorrow night!

SATURDAY, AUGUST 29
8:30 PM

🎟️ Tickets are on sale now!

Hollytheatre.org

Mike E. Winfield

BASE Southern Oregon Travel Medford KOBI-TV NBC5

MEDFORD, Ore — Southern Oregon’s comedy scene takes another leap forward as the 2nd annual B.A.S.E Comedy Jam returns to the historic Holly Theatre. Stopping by the Sunrise Studio is comedian Carl Lee, DJ Gemineye, and the Vice President of B.A.S.E, Kym McKandes. Lee gives some advice to those t...

08/27/2026

Tickets for the 2nd Annual BASE Comedy Jam are on sale now!

Don’t miss a night of comedy that’s bringing big laughs, big energy and an incredible lineup to the Historic Holly Theatre.

Saturday, August 29

Get ready, BASE is back!

Hollytheatre.org

The marquee is ready! 🎤One week from tonight, the 2nd Annual BASE Comedy Jam brings an unforgettable evening of laughter...
08/22/2026

The marquee is ready! 🎤

One week from tonight, the 2nd Annual BASE Comedy Jam brings an unforgettable evening of laughter, community and purpose to downtown Medford, all in support of BASE Southern Oregon.

Saturday, August 29
Doors at 7:00 PM | Show at 8:30 PM

Tickets are on sale now!

BASE Southern Oregon
Travel Medford

08/22/2026

Chris Botti is coming to The Historic Holly Theatre 🎺

The Grammy Award-winning trumpeter brings his unmistakable sound and captivating live performance to downtown Medford for an extraordinary evening of music.

We are proud to share that this performance is sponsored by Harry & David. Thank you for your continued support of world-class music in the heart of Medford.

🎟️ Tickets: hollytheatre.org

Media Sponsor: Jefferson Public Radio

Media Partner: Travel Medford

The Historic Holly Theatre Presents: JON LOVITZ Jon Lovitz is coming to Medford!One of comedy’s most recognizable voices...
08/19/2026

The Historic Holly Theatre Presents: JON LOVITZ

Jon Lovitz is coming to Medford!

One of comedy’s most recognizable voices, Jon Lovitz brings decades of stand-up, Saturday Night Live, film, and television to the historic Holly Theatre on Saturday, September 19.

A great night out in downtown Medford and a chance to see a comedy legend right here in the Rogue Valley.

🎟️ Tickets and details: hollytheatre.org

Thank you to our Media Sponsors:
📻Jefferson Public Radio
🖥 Travel Medford

“Magical place.” — Jason IsbellWe could not have asked for a more meaningful note following Saturday night’s extraordina...
08/17/2026

“Magical place.” — Jason Isbell

We could not have asked for a more meaningful note following Saturday night’s extraordinary concert. Thank you, Jason, for filling the Historic Holly Theatre with your songs, stories, and musicianship.

This one is going in the Holly history books.

Address

226 W 6th Street
Medford, OR
97501

Opening Hours

Wednesday 11am - 2pm
Thursday 11am - 2pm
Friday 11am - 2pm

Telephone

+15417723797

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