MPAC Hollywood Bureau

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The MPAC® Hollywood Bureau changes the narrative of Islam and Muslims in the entertainment industry so that audiences see Muslims as vital contributors to creating social and cultural change in America and around the world.

08/12/2026

“There is a very strong business case to be made for pulling in viewers that want to see these stories reflected.” 📉✨

Vicki Shabo, Senior Fellow & “Rescripting Gender” Project Director at New America, delivers a data-backed message to Hollywood live at The Muslim House® during SXSW 2026.

As legacy media companies struggle to retain Gen Z audiences and viewers of color, research from organizations like the Think Tank for Inclusion and Equity and the Center for Scholars and Storytellers points to a clear solution.

Audiences aren’t asking to eliminate traditional narratives, but they are demanding greater variety, depth, and inclusion. Expanding the scope of who gets to be the hero on screen is a win-win-win for creators, audiences, and bottom-line media revenues.

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MediaBusiness GenZViewers InclusiveStorytelling RescriptingGender RepresentationMatters HollywoodData

08/11/2026

“One way to move the needle forward is to encourage folks that look like us to enter these spaces at the highest levels.” 🏢✨

Noha Moustafa, Counsel for Data Disclosure & Strategy at Google, shares a candid reflection on navigating corporate tech while staying rooted in human rights and advocacy, live from The Muslim House®.

There is often tension - and even personal guilt - about choosing corporate environments over traditional outside advocacy. But the reality is clear: the people inside these corporate spaces are at the absolute forefront of developing the tools that shape our world.

While outside advocacy remains vital, placing diverse talent directly in the rooms where technology is built is how we ensure marginalized communities help guide the future rather than just adapt to it.

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TechEquity DiversityInTech RepresentationMatters InsideAdvocacy TechPolicy EmergingTechnology ShiftTheNarrative

08/08/2026

“It’s really impacting the conversation around digital equality and storytelling.” 🌐📉

Haris Tarin from MPAC® addresses the real-world impact of unchecked digital platforms live at The Muslim House® during SXSW.

When major platforms alter moderation under the guise of equalizing speech, the resulting influx of extreme rhetoric doesn’t just stay online - it actively shapes mainstream political discourse, fuels division, and distorts public perception.

For creators, storytellers, and advocates, understanding these platform shifts is critical to protecting digital equality and ensuring authentic, safe spaces for community narratives.

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NarrativeShift MediaImpact Storytelling TechEthics DigitalMedia RepresentationMatters

08/07/2026

“Anybody can get anybody’s data because the statute is not applying to these providers.” ⚠️⚖️

Noha Moustafa, Counsel for Data Disclosure & Strategy at Google, breaks down a critical legal loophole live at The Muslim House® during SXSW.

When tech regulation fails to keep pace with modern electronic communication providers, it creates a dangerous dual-edged crisis.

On one side, user data becomes vulnerable because legacy statutes no longer apply. On the other, criminal defendants are blocked from obtaining necessary information for their defense.

This exact tension is why industry giants like Google, Apple, and Microsoft frequently step in with amicus briefs - demanding a direct legislative fix rather than repealing whole privacy frameworks.

Produced by the Bureau with the support of

MPAC TechPolicy DataDisclosure DigitalPrivacy BigTech TechLaw

08/06/2026

“Creation is the lowest bar to cross. What we have a problem with is discovery.” 📱✨

Global Media & Tech Executive Kirstine Stewart shares a game-changing perspective on the creator economy, live at The Muslim House® during SXSW.

Putting high-powered cameras in everyone’s hands turned the world into creators overnight, but it also flooded the space. Today, the true barrier isn’t making content—it’s getting found.

Smart creators are using AI as an engine for audience discovery, bypassing traditional media middlemen to build direct, lasting relationships with their community.

Produced by the with the support of

AIDiscovery DigitalStrategy MediaTech ContentCreators DirectToAudience FutureOfMedia

See you at . 🎬MPAC Hollywood Bureau is proud to partner with this year’s Oscar® and BAFTA-qualifying premiere shorts fil...
08/06/2026

See you at . 🎬

MPAC Hollywood Bureau is proud to partner with this year’s Oscar® and BAFTA-qualifying premiere shorts film festival.

Join our Director, Najla Zaidi, as she moderates Financing Outside the Box: Alternative Investment Models alongside Amatus Ali, Khaliah Neal, Mobolaji Olambiwonnu, and Taye Shuayb.

Grab your tickets through the link in our bio!

08/04/2026

“Are you asking marginalized communities how AI impacts them before you write the code?” 💻🤖

Safiya Ghori-Ahmad, APCO Worldwide executive and Board Chair of MPAC®, addresses the massive gap between rapid tech innovation and ethical guardrails live at The Muslim House® during SXSW.

While government policy struggles to match the breakneck speed of AI development, Big Tech companies are deploying tools without consulting the communities most affected by algorithmic bias.

True accountability requires involving marginalized voices before a single line of code is written, while establishing clear, enforceable industry standards.

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BigTech TechPolicy AlgorithmicBias DigitalEquality ResponsibleAI TechGuardrails

08/03/2026

“I asked him, ‘What can communities actually do to push back?’ His response was: ‘Revolution.’” 🤯🗣️

Haris Tarin from MPAC® recounts a eye-opening encounter with a tech executive in New York City, live at The Muslim House® during SXSW.

When discussing systemic inequality and how local communities can advocate for real change, the executive’s blunt answer cut straight through standard corporate buzzwords.

Real disruption against corporate and digital inequity doesn’t start in boardroom panels - it requires deep, relentless local organizing on the ground.

If communities want to shift power and demand digital equality, grassroots advocacy is the only way forward.

Produced by the Bureau with the support of .

LocalOrganizing GrassrootsPower DigitalInequality CommunityAdvocacy ShiftThePower

08/01/2026

“She’s the head of police, she’s fun, she loves her job, and she’s really good at it.” 🎬🔥

Aizzah Fatima (Islamic Scholarship Fund) and Emmy-winning director Mo Naqvi share a powerful moment on subverting mainstream tropes live at The Muslim House® during the Sundance Film Festival.

In his action-thriller Hanging by a Wire, Mo deliberately bypasses the typical urge to over-explain or justify his characters’ presence. Instead of framing a hijabi police chief as a political statement or dwelling on village fathers through a exoticized lens, he presents them naturally: as loving parents, capable leaders, and multi-dimensional human beings.

True representation isn’t about lecturing the audience - it’s about presenting complex, authentic lives on screen without apology.

Produced by the with the support of

MPAC SubversiveCinema RepresentationMatters HijabiLeaders IndieFilmmaking ShiftTheNarrative

07/30/2026

“For the longest time, we were trying to get a seat at the table. At a certain point, we said: let’s just make our own table.” 🏗️🔥

Emmy-winning director Mo Naqvi drops a masterclass on creative sovereignty and industry ownership live at The Muslim House®.

For generations, creators from underrepresented communities spent endless energy trying to fit into legacy Hollywood structures. But true power and artistic freedom don’t come from begging gatekeepers for a chance - they come from facilitating a complete narrative ocean.

Whether that means establishing independent studios, founding community-driven film markets, or building sustainable production networks, it’s time to own the entire ecosystem from the ground up.

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IndieFilmmaking DirectorLife FilmEcosystem MediaOwnership ShiftTheNarrative HollywoodDisruption

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