RCM The Show

RCM The Show RCM The Show - your go-to source for discovering the incredible stories behind the movers and shakers of Huntsville, AL (and beyond).

Hosted by Dana and Lucas, we dive deep into the journeys of local heroes—people who are making a real impact!

03/20/2026

Over a month later… and we’re still hearing about the connections made in this room.

And we’re still sharing it.

That’s the difference between hosting an event…
and capturing it in a way that extends its life.

The Momentum Mixer wasn’t just a great morning.
It became content.
Stories.
Moments that keep reaching people long after the doors closed.

Because when you do it right, your event doesn’t end that day.
It keeps working for you.

More visibility.
More connection.
More momentum.

Want your next event to be remembered like this?

We're working on a free resource: The Event Content Blueprint. Drop a yes below and let me know if you want a copy!

03/14/2026

Some businesses start with an opportunity.

Others start with a moment that changes everything.

For Levi Alexander, it happened when something in his own family nearly cost him his wife while they had a very young child.

That experience reshaped how he saw the world — and his work.

When Levi told other attorneys he wanted to practice family law, they warned him:

“You’ll burn out.”

But he realized something important.

Family law wasn’t his passion.

Helping families was.

That difference changed everything about how he built his firm.

Watch Levi’s full story in Episode 3 of Rocket City Momentum.

03/13/2026

Many business owners are flying blind.

No scoreboard.
No metrics.
Just stress and hope.

One of the best pieces of advice that came from this season of Rocket City Momentum:

Create a business scorecard.

Ask yourself one simple question:

If I was on a deserted island and the only thing I received was this scorecard…

Would I know if my business was winning or losing?

Your scorecard should track the numbers that actually drive your business:

• Sales
• Marketing
• Operations
• Financial health
• Pipeline

Because what gets measured… actually gets managed.

Watch the full conversation in Episode 3 - https://youtu.be/LMCBN_zCQIk?si=NemgD0lMdr9ykkKD

03/12/2026

At Rocket City Momentum, we love highlighting people doing meaningful work in our community.

This week we had the opportunity to sit down with Christy Hall from the American Cancer Society to talk about some of the incredible resources available to families facing cancer.

One that really stood out was Hope Lodge.

Located near UAB in Birmingham, Hope Lodge provides a place for patients and caregivers to stay while receiving treatment — completely free.

Meals are provided.
Rooms are available for as long as treatment requires.
And it offers comfort during what can be an incredibly difficult time.

For many families traveling for care, having a safe place to stay removes a huge burden.

Programs like this are a powerful reminder of how communities come together to support people when they need it most.

03/10/2026

One of my favorite things about conversations with entrepreneurs is hearing their big goals.

The ones that make people pause for a second and say…

“Wait… really?”

In this clip, from shares one of hers:

A MAC Global jet.

Not just as a symbol, but as part of the lifestyle and vision she’s building.

And the funny thing is, once you say a goal like that out loud, people start asking about it.

“Are we taking the jet yet?”

That’s the power of declaring your vision publicly. It creates accountability, conversation, and momentum.

So let’s rally around Melissa on this one.

What’s your big, slightly scary, audacious goal right now?

03/09/2026

One of the most interesting things we’ve learned in business is this:

Some of your best referral partners might look like your competition.

In this clip, we talk about how collaboration works when everyone knows their lane.

For example, here at Rocket City Momentum we work with marketing firms all the time. Many of them are incredible at strategy and brand positioning.

What we want to be known for is video.

So instead of competing, we partner.

They bring the strategy.
We help execute the video and content.

It’s the same idea as a commercial cleaner and a residential cleaner. Similar industry, but different focus.

The best partnerships happen when people recognize:

“I can give you the work I don’t want, and you can give me the work you don’t want.”

That mindset creates incredible referral relationships.

Have you ever partnered with someone in what looks like the same industry?

02/27/2026

Stop guessing your pricing.

Find someone already doing what you want to do —
and ask them.

Not competitors.
Peers in another market.

Learn their:

Pricing model

Business structure

Profitability strategy

How they actually use networking to grow

Clarity shortens the learning curve.

Link to watch the whole epsiode in the comments.

02/26/2026

“Most trainers work 6 clients.
I work 20–25 a week.”

That’s not hustle.
That’s overextension.

At some point, every entrepreneur hits the wall:

All the hours are full
Revenue still feels tight
Growth feels impossible
Sleep becomes optional

And here’s the part no one tells you:

If you want to replace a $70K salary…
you probably need closer to $140K in revenue.

Entrepreneurship isn’t just passion.
It’s math.

Watch the full episode in the link below..

02/23/2026

75% of people don’t ask for insurance.

They just compare price.

And that’s the reality serious business owners are up against.

You invest in:

Training
Insurance
Standards
Safety
Professionalism

And then you get underbid by someone who doesn’t.

This isn’t just about trees.
It’s about what happens when quality competes with cheap.

02/20/2026

The best part of being your own boss?

You’re your own boss.

The worst part?

You’re your own boss.

Your own manager.
Your own employee.
Your own HR.
Your own accountability department.

And when you work from home?
Suddenly the dishes have never needed to be washed more urgently.

Freedom is amazing.
Discipline is required.

What do we do with this? Watch the episode for more - Link in the comments.

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