07/23/2026
Bad Bunny has shattered expectations and Emmy records while staying unapologetically himself.
The Puerto Rican superstar kissed his male dancers on stage, painted his nails, and challenged the machismo culture long ingrained in reggaeton. His work culminated in the Super Bowl LX halftime show, which has now earned nine Emmy nominations more than any halftime performance in history. The previous record was six, set by Lady Gaga in 2017, who also shared the stage with Ricky Martin this year at Levi’s Stadium.
Bad Bunny became the first solo Latino artist to headline a Super Bowl halftime show, performed nearly the entire set in Spanish, and drew 128.2 million viewers, making it the fourth-most-watched halftime show ever.
The performance also provoked controversy. President Trump famously waved it off, saying, “I never heard of him,” while Turning Point USA attempted to counter-program with an “All-American Halftime Show.” The show even drew over 2,000 FCC complaints because of the dancing and Spanish lyrics.
Despite the pushback, the Television Academy recognized the show’s cultural and artistic impact, awarding nine nominations, including a double nod for Bad Bunny himself as both performer and producer sharing the category with Jay-Z.
For LGBTQ+ and Latino fans, the performance was more than music. It was a statement of visibility, inclusion, and pride, proving that breaking norms and embracing identity can command both massive audiences and critical acclaim.
Sometimes the biggest stages aren’t just about performance.
Sometimes they’re about redefining what it means to be celebrated. 🌈